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"This study shows that normalizing and popularizing good habits behind the wheel is necessary to defeat distracted driving ... " - Jake Sanders, Marketing Director for The Sawaya Law Firm
DENVER, CO, November 30, 2016 /24-7PressRelease/ -- The Sawaya Law Firm has released "Denver's Distracted Drivers" - an educational video sharing some shocking statistics on distracted driving in Colorado. The Denver-based personal injury law firm and its staff decided to find out: "How many people are driving distracted in Denver? Really?"
By setting up staff-run experiments at four intersections across Denver, Sawaya's "Driving Distracted Brigade" tallied all of the cars passing within a set amount of time, and documented each instance of distracted driving. After just 10 minutes, the results were shocking:
Alameda and Federal
196 Total Cars - 25 Distracted - 13% Distraction Rate
Hampden and Monaco
241 Total Cars - 28 Distracted - 12% Distraction Rate
17th and Colorado Blvd.
166 Total Cars - 38 Distracted - 23% Distraction Rate
Havana and Colfax
113 Total Cars - 49 Distracted - 43% Distraction Rate
According to this study, the majority of drivers in Denver choose to drive without distractions! And although the dangers of distracted driving are real and should not be underplayed, the true story here is that distraction-free driving is a popular choice!
"When there's an effort to change hazardous behaviors, it's not enough to focus on just danger or death tolls," says Jake Sanders, Marketing Director for The Sawaya Law Firm. "This study shows that normalizing and popularizing good habits behind the wheel is necessary to defeat distracted driving, because behavior in our culture, whether smart or stupid, is largely imitative."
The video was created in hopes that more people will choose to drive without distractions, once they see that's what all the cool kids are doing. The firm is requesting drivers share their tips for Distraction Free Driving with The Sawaya Law Firm on Twitter, using the hashtag: #TimeToRideSafe.
About The Sawaya Law Firm
The Sawaya Law Firm is proud to partner with the Colorado Department of Transportation and supports the federal goal of "Moving Toward Zero" traffic fatalities. The Sawaya Law Firm is celebrating its 40th year helping injured Coloradans get the legal help they deserve.
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