COLUMBUS, OH, September 25, 2008
/24-7PressRelease/ -- Christopher Brown, Danger Hathaway founder and CEO, has posted a series of articles to a new blog called, "Now Start from Scratch" (see http://nowstartfromscratch.blogspot.com/).
The articles are about an e-booklet authored by Harvey Segal (a "Click Bank guru"), titled, The Ultimate SuperTip. The articles aim to promote interest in, and discussion about, the viral marketing techniques in Mr. Segal's e-booklet, which is aimed at newcomers to e-commerce.
Mr. Brown hopes to reach other newcomers to acquaint them with the features and benefits of viral marketing in general, and The Ultimate SuperTip's approach in particular. As readers respond to the initial posts, he hopes to build a knowledge base that others can use to launch their business ventures more easily, with faster positive results, and lower risks.
"A huge industry has sprung up in the last five years marketing advice-much of it frankly useless-to people aspiring to enter the world of e-commerce. People's legitimate hopes and dreams for a business of their own are frustrated and even blocked by the amount of hype and misinformation being peddled as 'helpful' to the 'newbie'," said Mr. Brown. "A perception that all such books are scams-unfortunately true in all too many cases-might cause an aspiring e-entrepreneur to overlook a gem like The Ultimate SuperTip."
Mr. Brown went on to say that "the viral marketing concepts in The Ultimate SuperTip can be implemented at very low cost, and very low risk, by anyone desiring to start out in the e-commerce marketplace. The beauty of viral marketing is that it combines the global reach of the Internet-and the potential of its huge market-with the personal touch of sharing your interests, passions, and enthusiasms with a community of people who share them with you."
"When you launch a new business, obviously you want your product-and the niche it is geared for-to have meaning for you, so you can feel good about sharing it with your market. I believe it's also possible for the process of marketing to be enjoyable, even fun. And that's the beauty of viral marketing."
The business model presented in The Ultimate SuperTip is very well thought out. The "how-to" part is detailed in a very concrete and practical way. When other resources and tools are needed to put the model into action, recommendations are given (including, of course, links to them on the internet). Readers are offered a chance to buy all of the resources and tools at one low package price, and can use viral marketing principles over and over with any type of product, using methods that will never become obsolete.
Articles posted on the blog cover the concepts presented in The Ultimate SuperTip:
• Mr. Segal's controversial stance on search engines
• Getting traffic to your site
• Preselling with free e-books
• Preselling with articles
• Autoresponders and follow up campaigns
• Ad tracking
• Affiliate marketing
• ClickBank
• Viral marketing
• PDF book creation
• E-book rebranding
• Creating niche sites
• Resale rights
Mr. Brown intends over time to add articles to the blog detailing case studies of how the viral marketing concepts of The Ultimate SuperTip apply in specific marketing campaigns. "As I share specific stories, I'm looking forward to hearing readers' experiences in the same area. I'm always looking to learn more about effective marketing-I enjoy hearing from people who are doing it, and from people who are learning along with me."
About Danger Hathaway
Danger Hathaway exists to help customers realize financial independence by providing low-cost e-commerce resources and strategies.
Christopher Brown
Danger Hathaway
1420 Broadview Avenue
Columbus, Ohio 43212
(614) 504-0158
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