/24-7PressRelease/ - ATLANTA, GA, October 14, 2007 - The Weather Channel Interactive (TWCI) today announced the launch of a completely optimized weather application for the iPhone and iPod touch. The new application requires no download and leverages Apple's innovative touch screen technology to deliver current conditions, hourly and 10-day forecasts, and maps in a fully interactive environment where functionality like sliding pages and "fade ins" make the user experience fun and unique. The application is available to iPhone and iPod touch users via Safari browser at http://www.weather.com/iphone, and, along with 200 other leading solutions, can also be accessed via Apple's new Web Application site at http://www.apple.com/webapps/
"The full-featured Safari browser on iPhone and iPod touch makes surfing the Net on the go even more popular, so we were anxious to introduce a weather application designed specifically for these mobile users," said Louis Gump, vice president, Mobile, at The Weather Channel Interactive. "Our application takes advantage of all the great design features of the iPhone and iPod touch while delivering weather from The Weather Channel, the most popular source for weather online."
The new application was developed by The Weather Channel Mobile and introduces enhanced, interactive radar and satellite maps for the first time in a mobile environment. The maps feature various surface views and allow the user to control cloud and radar layers and animation.
Other features of The Weather Channel web application include severe weather alerts and the ability to save up to five favorite locations. For users seeking more content, there is a link to The Weather Channel Mobile Web, which will deliver additional weather related information including traffic and airport delays.
About The Weather Channel Interactive
The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web, helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. TWCI reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as Desktop Weather, Notify and One Degree, a broadband site dedicated to climate. The Weather Channel Mobile is the industry leader in delivering mobile weather including one of the largest mobile Web sites, downloads, messaging and mobile video distribution through all major wireless video services.
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