/24-7PressRelease/ - PALOS HEIGHTS, IL, January 09, 2008 - Matt Gillogly, a real estate investor and marketing professional, was following a hunch when he hired TheLeadsKing.com to help him test some business ideas. As an already successful real estate coach and marketer of real estate products, Gillogly wanted to research his theory that a niche market containing Christian entrepreneurs existed who wanted to be taught how to run their for-profit businesses and entrepreneurial endeavors from a Christ-centered standpoint, an aspect of Matt's own business that he felt strongly about.
"This is an example of a business niche that didn't exist," said Bob Regnerus, President of TheLeadsKing.com. "Through our expertise we were able to quickly drive thousands of interested people to Matt's website and verify that, indeed, a market was there."
It only took a half hour on the phone for Matt and Bob to determine a course of action. Within 48 hours of getting a landing page online, traffic was arriving. "We knew within a week that I needed to focus my time and energy on targeting Christian Real Estate investors," said Gillogly. "We were getting a 12-13% conversion rate off our landing page and 7% click through rate. Both of those numbers right off the bat were pretty strong." Fine tuning had the site at a 25% conversion rate within three weeks and Gillogly had a new business. Gillogly, who now calls himself the Renegade Christian Entrepreneur, is the go-to source for Christian business owners, specifically Christian entrepreneurs in the real estate arena.
"I am a real big proponent of hiring other people who are experts at what they do. I really don't have a problem writing a check," Gillogly said. "Just like I would hire an accountant or CPA to do my taxes, or I would hire an attorney to do something specific, I really believe and know that it is a lot more beneficial to hire people who are expert in their field than trying to figure out how to do it all myself."
As a Qualified Google Advertising Company, TheLeadsKing.com manages the most important aspects of paid traffic, keeping Gillogly's websites highly ranked in the largest and most-used search engines. As well, they promote organic traffic through article distribution, link building strategies, press releases, blog promotion, and advanced online traffic strategies.
"The thing that Bob brings to the table is that he understands direct response marketing. He understands that it's not just about the keyword search and it's not just about the click through rate. It's the quality of that click through rate once they get to your landing page," Gillogly added. "Bob has all of it under one house. Because he's in masterminds with a lot of the top folks in direct response marketing, he has a lot better insight than other people I've worked with in the past."
TheLeadsKing.com manages online traffic for successful information marketers, major corporations, and educational institutions. As implied, TheLeadsKing.com specializes in lead generation for clients; helping secure clients in the marketing funnel on the front end, so they can focus on the more lucrative "back end" sales funnel. TheLeadsKing.com is not a typical SEM agency, in that they only manage PPC traffic for a client. They also offer such SEO services as writing and distributing articles and press releases, setting up links, as well as managing blogs, etc. For more information about TheLeadsKing.com, or to receive a FREE promotional CD on how they can successfully manage your online traffic, please visit http://www.FillMyFunnel.com.
If you would like more information on how to run your for-profit business to fund the Kingdom and bring glory to God, visit Matt at http://www.CreateTrueRiches.com and http://www.FaithandInvesting.com.
We are very excited about being able to work with BGS Marketing," said Bob Regnerus, President of TheLeadsKing.com. "It's a challenging project because not a lot of retail business owners are fully online. But, we are being creative with keywords and other high-level strategies so we that can find where these retail business owners are online.
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