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LAS VEGAS, NV, April 29, 2017 /24-7PressRelease/ -- ThinOPTICS, the innovative eyewear company that transformed reading glasses with its compact stemless lenses, is partnering with Jazz Musician, Quincy Jones, to launch their latest socially-conscious campaign, The Quincy Jones ThinOPTICS Curated Collection.
On April 27th, the Quincy Jones Curated Collection will launch at the Keep Memory Alive's Power of Love Gala in Las Vegas that is held annually to help fund research for a variety of degenerative brain diseases. This star-studded fundraiser donates proceeds to the Cleveland Clinic Lou Ruvo Center for Brain Health and will honor Ronald O. Perelman and feature performances from such A-listers as Gwen Stefani and Jon Bon Jovi.
Eager to aid Keep Memory Alive and their Patient and Caregiver programs through fundraising efforts, ThinOPTICS will be donating glasses from the Quincy Jones Curated Collection to every guest at the Power of Love Gala. Additionally, a portion of the profits from online sales of the collection will be split between Keep Memory Alive, ArtLifting and the Quincy Jones Foundation.
"My partnership with ThinOPTICS truly makes my soul smile...a portion of the sales from our ThinOPTICS collection positively impacts lives through art, while also giving the gift of clear vision!" says Jones regarding this altruistic collaboration.
ThinOPTICS began working with social enterprise and benefit corporation, ArtLifting, in December to create a line designed by artists impacted by homelessness or disabilities. Since the launch of that partnership, ThinOPTICS has made extensive donations to benefit ArtLifting artists and the program itself and the upcoming Quincy Jones Curated Collection will continue to aid this cause by featuring six colorful selections designed by ArtLifting artists - Charles Blackwell, Douglas Pendleton and Billy Megargel- each handpicked by Quincy.
Named by Time Magazine as one of the most influential jazz musicians of the 20th century, Quincy Jones is widely praised for his brilliant musical abilities and far-reaching philanthropic endeavors in years past. Through The Quincy Jones Foundation, Jones provides restoration support in the Gulf Coast and financial resources for initiatives that work to eradicate global children's issues in areas of conflict, malaria, and clean water shortages.
"Beyond designing eyewear that enhances the lives of our customers, ThinOPTICS is a brand that is committed to making a difference," says ThinOPTICS Co-founder and VP of Marketing Darren Lancaster. "We are so glad to be able to benefit these three impactful philanthropic institutions that fully align with ThinOPTICS' mission to serve the greater good."
The Quincy Jones Curated Collection can be purchased at http://www.thinoptics.com/quincy and each unique design retails for $29.95.
ThinOPTICS entered the market in 2014 and was launched by a passionate team who believes that reading glasses users should be able to access their glasses at any given time. After 200 prototypes and countless trials, the ThinOPTICS team created the "stick anywhere, go everywhere" reading glasses that are as thin as two credit cards, weigh less than a nickel and easily attach to phones or can be slipped into a wallet, purse or pockets. The reading glasses can be purchased in three strengths: Low Range (+1.50D), Mid Range (+2.00D) and High Range (+2.50D). ThinOPTICS has shipped over 1.5 million glasses to over 170 countries to date and currently offers cases for Apple and Samsung phones, as well as in a Universal Pod and Keychain case. They can be purchased on the company's website and Amazon, but are also available in Walmart Optical, Target and Safeway stores, as well as over 1,000 Independent Specialty Retailers across the U.S. ThinOPTICS was named "Best in Class - Iconic Design" by Inc., "Best of CES 2015" by PCWorld and has been featured on CBS News Sunday Morning, Yahoo! Tech, FOX News, Real Simple, Refinery29 and more. For additional information on ThinOPTICS, please visit http://www.thinoptics.com.
About Keep Memory Alive
Keep Memory Alive, whose mission is to provide enhanced treatment and ultimately cures for patients and their families suffering from neurocognitive disorders, raises awareness and funds in support of the Cleveland Clinic Lou Ruvo Center for Brain Health. By supporting Keep Memory Alive and its fight against neurodegenerative diseases such as Alzheimer's, Huntington's, Parkinson's, frontotemporal dementia, multiple sclerosis and multiple system atrophy, we can ensure progress towards better treatments and ultimately cures will occur in Las Vegas. For additional information call (702) 263-9797 or visit http://www.keepmemoryalive.org.
About The Quincy Jones Foundation
The Quincy Jones Foundation provides restoration support in the Gulf Coast (post-Katrina) and raises awareness and financial resources for initiatives that work to eradicate global children's issues in areas of conflict, malaria, and clean water shortages. For more information please visit http://qjfoundation.org/.
ArtLifting empowers artists who are impacted by homelessness or disabilities through the celebration and sale of their artwork. ArtLifting is about creating opportunity, empowerment and validation, offering artists the chance to secure their own income through the sale of original paintings, prints and products. By showcasing and selling artwork via ArtLifting.com, artists gain self-confidence that permeates all aspects of their lives. Prior to starting ArtLifting, co-founder and Chief Happiness Spreader Liz Powers spent ten years working with homeless individuals and ran art programs in women's homeless shelters in Boston. She quickly recognized two things: an abundance of talent and strength in the artists with whom she worked and a missing avenue for these artists to share their work with a large audience. Teaming up with her brother, Spencer, Liz Powers decided that there was a way to both promote the great art she was discovering and make it profitable for the artist. For more information about ArtLifting, please visit http://www.artlifting.com.
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