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Thomas Moore Feed and Kentucky Equine Research Forge Strategic Brand Alliance

Texas-based, family-owned feed company partners with world-renowned equine nutrition firm to develop world-class horse feed paired with innovative nutrition support services for the horses of eastern and central Texas.
    NAVASOTA, TX, May 09, 2014 /24-7PressRelease/ -- Thomas Moore Feed, a premier family-owned horse, livestock and birdseed feed producer, recently forged an alliance with Kentucky Equine Research (KER), an internationally acclaimed equine nutrition and exercise physiology research and consultation company serving both horse owners and the feed industry.

The alliance will marry the feed production and customer service strengths of Thomas Moore Feed with the profile, credibility and technical expertise of KER to produce and support a premium line of equine feeds developed specifically for the horses of eastern and central Texas.

Located in the fertile Brazos River Valley, Thomas Moore Feed is well known for producing quality feeds. The company has demonstrated its commitment to Texas horsemen through recent mill renovations, enhanced quality control procedures, and the development of an innovative, locally grown forage product. Moore Safe Forage Technology provides a high-quality, more natural source of digestible fiber within its new Moore Natural line of horse feeds.

"Partnering with KER, the world leaders in equine nutrition, was the next logical step," explained Matt Moore, president of Thomas Moore Feed, "We wanted to ensure our clients had access to the best nutrition products and services they could find anywhere in the world."

Not only will horse owners have access to a new line of products fortified with KER's research-based micronutrient blends, but consumers can also utilize innovative software to help craft individual diets for every horse in their barn regardless of life stage. In addition, the partnership allows Thomas Moore Feed to leverage KER's digital outreach platforms, Equinews.com and The Weekly Feed e-newsletter, to better inform and educate Texas horsemen and aid them in finding the appropriate Moore Natural nutrition solutions for their horses. Several Moore Natural formulas are offered to meet the specific needs of individual animals and tailor-made ration recommendations can be obtained for any horse from the Moore Natural MicroSteed Online Ration Wizard.

"My passion, and our company goal, is to develop the highest quality horse feed available and be the leader in our market. We want to be associated with the best in the business, and we found that in KER. The experts at KER are helping us develop new products with their cutting-edge research; horses will reap the benefits and their owners will see the results," Moore said.

KER has an impressive track record with more than 25 years of consultation experience with feed manufacturers on six continents. As an industry leader, it has been involved in providing nutrition products and advice at numerous Olympics and World Equestrian Games.

"We saw a promising partner in Thomas Moore Feed because of its desire to be on the cutting edge, continually elevating its standards and focusing on offering locally produced, high-quality feed and nutrition expertise in its area," KER founder and president Joe Pagan, Ph.D., said. "This really resonates with KER's mission to help horsemen and the feed industry produce healthier, more athletic horses. We are pleased to partner with a proactive, unique and respected regional feed manufacturer in an area with such a strong reputation for producing world-class horses."

Horse owners will be pleased to know the same nutritional technologies that fuel Olympic horses will be available to the horses they love. Additionally, horse owners have the peace of mind knowing that the company is taking that extra step to produce healthy, safe feed for their horses, as Thomas Moore Feed's milling facility is in the final process of enacting advanced quality-control initiatives to obtain ISO 9001 certification.

"Our name means something in these parts, and we have a passion for making the best quality feed you cannot get anywhere else," Moore said. "I am personally excited to be working with the team at KER. When I attended the company's nutrition conference, it spoke volumes to me that KER has sustained long-standing business relationships and has supported a standard of excellence for decades. This is a unique and exciting opportunity for those that own and love horses in Texas as much as I do."

About Kentucky Equine Research:

Kentucky Equine Research (KER) is the world's leading private equine nutrition and exercise physiology research organization, consulting with horse owners and the feed industry internationally for more than 25 years. KER's motto, "Research separates the innovator from the imitator ," reflects KER's goal to bridge the gap between academia and the horse industry by applying cutting-edge nutritional technology to produce healthier, more athletic horses in all disciplines. KER serves as the official nutritionist of the United States Equestrian Federation (USEF), has played a pivotal role in supplying feeds to elite competitions including the last five Olympic Games as well as the 2010 World Equestrian Games and Asian Games, and spearheads clean sport initiatives. KER's prolific research has been published in veterinary journals, magazine articles, and its own award-winning newsletter, The Weekly Feed, powered by Equinews. KER nutritionists and veterinarians are routinely invited to speak at educational events around the world, where they share insightful approaches to nutrition and feeding management that form the basis for equine feeding standards worldwide. Through brand alliance partnerships KER works with regional feed manufacturers to deliver world-class nutrition and world-class results to all corners of the globe. KER's founder, Joe Pagan, Ph.D., is a recipient of the American Feed Industry Association (AFIA) Award in Equine Nutrition, which recognizes excellence in equine nutrition research and the contributions of an individual to equine feeding management practices and the equine feed industry. KER was also the runner-up for the American Feed Industry Association's (AFIA) IT Innovation Award for its MicroSteed Online Ration Wizard, an application that demystifies the complexities of equine rations. For more information please visit: ker.com; call 859-873-1988; email info@ker.com; or follow us on Facebook.

About Thomas Moore Feed:

Thomas Moore Feed is a premier feed manufacturer of bulk and bagged horse, livestock and poultry feeds, and birdseed. The company services customers throughout central Texas and is a proud sponsor of the Texas A&M Equestrian Team. For more than 150 years, five generations of the Texas-based Moore family have farmed the fertile banks of the Brazos River, raising cotton, corn, hay, cattle, and horses. Thomas Moore Feed is committed to achieving the highest levels of quality at an affordable price. The family motto is "Moore Value. Moore Results." By partnering in 2013 with Kentucky Equine Research (KER), the official nutritionist of the United States Equestrian Federation (USEF) and the world's leading equine nutrition research organization, Thomas Moore Feed now offers its customers access to cutting-edge equine nutrition technology. Tools like the web-based MicroSteed Ration Wizard application that allows horse owners to obtain custom diets for their horses enhance the level of customer service and technical support provided by the Thomas Moore team. Thomas Moore feeds are fortified with KER Micro-Max micronutrients to deliver optimal amounts of vitamins and minerals to improve overall health and performance. Thomas Moore Feed utilizes its own Safe Forage Technology to provide high-quality fiber in its equine feeds from locally grown forage. For more information, please visit thomasmoorefeed.com; call 936-825-2239; email info@moorefeed.com; or check us out on Facebook. To subscribe to our equine nutrition newsletter, The Weekly Feed, go to moorefeed.equinews.com/newsletters.


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