MERRIMACK, NH, April 02, 2013 /24-7PressRelease/ -- BuyaTimeshare.com, the most effective online platform available for connecting timeshare buyers, sellers and renters, announces that president and CEO Wesley Kogelman has been invited to participate as a table leader during the ARDA Resale Forum on Monday, April 8. The Forum will be the first official session of the 2013 ARDA World Convention, the world's largest timeshare industry event, to be held April 8-11, 2013 at the Westin Diplomat Resort & Spa in Hollywood, Fl.
Entitled "What's Driving the Secondary Market?", the Resale Forum will gather the key industry executives from across the timeshare resale sector to examine the evolution of the secondary market and explore ways to support the development of a healthy resale industry.
"The internet has permanently changed the old adage that timeshare is a sold and not a sought good, with over 673,000 global searches on Google for the word timeshare," said Kogelman. "If there are that many people going to Google and using the word timeshare in a search term, they are seeking out information about our product and that's healthy for our industry."
The Forum will be discussing issues such as buying power transitioning from the Boomer generation to Generation X and beyond, making traditional marketing techniques less effective as younger holidaymakers use the internet to plan their vacations.
"The traveling public predominantly uses the internet to research potential resort destinations, including timeshare resorts. After they arrive at the resort, they are still online researching the resort information, even as they are experiencing the sales presentation. So it shouldn't surprise anyone that ARDA's own research shows, over the last three years, more people have used the secondary market to buy timeshare," Kogelman added.
For more information about the ARDA World Convention, please visit http://www.arda.org/meetings-awards/convention/overview.aspx . To see the great timeshare inventory available for sale or rent at BuyaTimeshare.com, please go to http://buyatimeshare.com .
BuyATimeshare.com is an internet advertising and marketing company for timeshare owners who seek to sell or rent timeshare by-owner. The company has been in business since 2000 and was ranked by Inc. Magazine as one of the fastest-growing, privately held companies in the countryŚmaking the prestigious Inc. 5000 list in 2010 and 2011. BuyATimeshare.com was also listed as one of BusinessNH Magazine's Top 10 Companies to Watch in 2009. For more information, please visit http://buyatimeshare.com or call 1-800-882-0296.
Chief Communications Officer
# # #Read more Press Releases from Steve Luba: