MIAMI, FL, September 09, 2011
/24-7PressRelease/ -- Twenty-six years ago, Crockett and Tubbs were prowling the streets of Miami in a Ferrari. Ronald Reagan was urging Gorbachev to tear down the Berlin Wall. Parachute pants were the rage and Tinsley Advertising was celebrating a new account win: The Florida Keys & Key West.
Now, the only thing remaining from that indelible period in time is Tinsley's relationship with The Florida Keys.
Last week, Monroe County's Board of County Commissioners voted unanimously to approve Tinsley Advertising as the Agency of Record for The Florida Keys & Key West, again. This follows a similar vote by the Tourist Development Council who reviewed a total of five Agencies.
"Tinsley showed a level of understanding of the Keys and a breadth of work that the other agencies didn't come close to." said Rita Irwin, Chairman of the Monroe County TDC.
The 50-minute presentation included everything from an innovative "Station Domination" program for New York commuters to behavioral and contextual marketing on Pandora and Facebook. Tinsley also proposed a voluntourism campaign that will encourage visitors to donate a small portion of their vacation to help Florida Keys causes. New TV concepts for Key Largo, Islamorada, Marathon, Big Pine and the Lower Keys, as well as, new water sports and art spots for Key West were also presented.
"Our 26-year relationship with The Keys has allowed us to do some of the best work in the travel and tourism industry. We have been honored by The Travel Industry of America, Visit Florida's Flagler Awards, and the Addys, where The Keys won 30 awards in 2011 including Best of Show. It's easy to do good work for cool people," said Dorn Martell, Creative Director, Tinsley Advertising.
"Winning awards is great but what makes me happy is seeing full hotels and resorts that command the highest average daily room rate in the state. Now that's paradise," said John Underwood, Senior Vice President Account Manager, Tinsley Advertising.
Tinsley Advertising is a full-service Advertising Agency located in Miami, Florida. Check out their work at
www.Tinsley.com.
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Press Release Keywords:- florida keys, key west, agency, win, account, monroe county, tdc, tourism, travel, hospitality, award winning
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