/24-7PressRelease.com/ - January 26, 2005 - INDIA, New Delhi. TKWs Communication Services, an integral part of TKWs - a conglomerate group pioneering in knowledge-intensive businesses.
When Sunil Babu shone his victorious smile in an off-the-track TV commercial, marketers discovered a new, unconventional yet witty way of communicative advertising. Aftermath was a kya aap close-up karte hai and a callous dobara mat poochna.
Similarly, Times of India's Tambola paved ways for a series of Family Jackpots and Whos in the pick et cetera. Marketing wizards keep looking for these innovative ways of communicating with their brand partners.
It is really surprising however, that inspite of tremendous growth in internet audiences, cyber promotion tools haven't been really chartered in-depth. Proven hits like dating and chatting apart, the indefinite world of internet has a lot to dole out for Indian consumers. TKWs Communication Services have this mission of assisting corporates in their cyber PR and promoting themselves over the internet. It is just a matter of understanding consumer profiles and combining it with creative and rational thinking. Our Communication Analysts spend 1/3rd of their everyday energy in fathoming these hidden dragons and devising original tools for cyber communication.
The figments for this digital revolution seem to be drawing closer. Let us take a look at the emerging picture. Besides flaunting the obvious web sites, which are informatory and transformational, companies in US and Europe opt for cyber strategies that occupy 12-15% of their overall marketing spend. In sharp contrast, their Indian counterparts are way behind in utilizing this medium, and some even shy away from having a web presence! Considering that internet caters to over 20 million surfers in India and an infinite audience across the world, bridging distance barriers and reducing overheads by colossal proportions; cyber PR looks a fair deal.
Imagine the impact on minds of a potential customer, when he finds TKWs on the first page of Google, 8 out of 10 links! The surfer is taken away not just by the sultry appeal of your website, but is also mesmerized by several other websites talking positively of your brand. Likewise, it does magic when your brand ambassador's blog finds its loyal set of followers, who read it even before they surf their daily paper. Or an online Newsroom, which becomes the favorite destination of media and journalists, after Reuters. These opinion leaders go a long way in building a desired word of mouth.
Goes a famous saying, "Tell me - I will forget. Show me - I might remember. Involve me - I will understand." People who surf the internet looking for information find targeted corporate messages deep embedded within it. Cyber Communication addresses this need by providing requisite knowledge, such that consumers get involved and formulate healthy perceptions. For instance, if every other story is loaded with your brand, isn't it bound to register a special place?
The exciting and effective world of Cyber PR has numerous other possibilities of Brand communication. The most important thing is to be different and imaginative with the chosen medium, which TKWs - The Knowledge Workers pioneer at. Corporates, who identify this, seize the first-mover's-advantage. Others have to chase hard to keep pace, in this Marriage of Cyber PR with Integrated Marketing Communication. For exchanging views on Cyber PR or internet, please log on to http://www.tkws.biz or mail at communication@tkws.biz.
For other information please contact:
TKWs Communication Services
Supreet Kapoor [9810546684]
communication@tkws.biz
(About the author: Mohit Goyal is a Communications Consultant and Analyst for TKWs, The Knowledge Workers. He can be reached at 9810533750, or at mohitgoyal@tkws.biz)
We believe in KSO(Knowledge Services Outsourcing) and are the pioneers in International Logistics, Skills Development Services, Communication Services, Systems Integration and Financial Services.
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