BOCA RATON, FL November 22, 2009
/24-7PressRelease/ -- ion interactive, the leading provider of landing page software, today announced the launch of its agency alliance program. Members of the agency alliance use ion's state-of-the-art landing page platform, LiveBall, to deliver landing page solutions to clients. LiveBall empowers leading agencies, both large and small, to increase billings and improve online marketing ROI, while drastically reducing landing page production costs.
"LiveBall is transforming the way agencies deliver landing pages services to clients. Traditionally, landing pages are resource-intensive projects that can take weeks or months to complete. But with LiveBall, our agency partners can churn out high-quality, sophisticated landing pages in hours instead of days or weeks," said ion interactive co-founder & CEO Justin Talerico.
LiveBall, a web-based platform, empowers non-technical users to create, test, and analyze landing pages, conversion paths, and microsites, without developers, code, or IT assistance.
"LiveBall is putting campaign control back in the hands of the agencies' best talent", said Talerico. "Copywriters, strategists, designers and account teams can log right into LiveBall and create, edit, and test high-quality landing pages on the fly," he continued.
Many of ion's agency alliances see their clients' ROI from online media double or triple when high-performance landing pages are added to their clients' online marketing programs. They extend their service offerings and broaden their relationships. "It's win-win for both the agency and client," said Talerico.
For agencies, ion's LiveBall cloud-based software platform is the leading landing page solution. It enables non-technical creatives & account executives to create, test and analyze campaign-specific landing pages, microsites and conversion paths. LiveBall generates game-changing return on advertising spend (ROAS). American Greetings saw its cost-per-acquisition drop by 20% in its first five months using LiveBall. Bronto Software cut its paid-search spend by two-thirds and actually increased the quality and quantity of leads it got from that spend by multiplying its conversion rate from 2% to over 18%.
A list of LiveBall's agency alliance's can be found at http://www.ioninteractive.com/liveball-powered-agencies/
About ion interactive
ion interactive is the leading provider of post-click marketing services and software. ion's groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices.
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