FORT LAUDERDALE, FL, November 14, 2008
/24-7PressRelease/ -- Food safety is a top-of-mind issue for food manufacturers, consumers, and retailers, but product recalls and their aftershocks still dominate the news. As food supply chains become more complex, visibility and traceability technologies provide the key to protecting consumers. This article highlights why product recalls are not the answer, providing an example of a successful traceability initiative.
The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer. TraceGains and Lassen Canyon: Strawberry Fields Forever is a report only available to AMR Research clients and authored by Mike Griswold, Lora Cecere.
Avoid a Recall
The best outcome for a recall is preventing the recall in the first place. TraceGains continuously monitors the enterprise, co-packers, contract manufacturers, and upstream suppliers for compliance with business rules and regulation mandates. Real-time alerting and risk assessment adds an extra safety net and layer of brand protection. Continuous Compliance and a Risk Assessment dashboard bring exception-based management capabilities to the entire organization.
Minimize Recall Damage
If a problem does occur this unique solution can minimize the brand damage by using patented recall trace-back and track-forward technologies. A recall alert can be initiated within minutes, reducing potentially bad news to one news cycle, and saving customers millions of dollars in long-term brand rehabilitation costs. The Recall Detective analyzes critical risk factors, going beyond material movement tracking; the Recall Minimizer provides instant multiple scenarios for reduced brand damage.
Increase Profits
By correlating and analyzing previously disparate data sets in the value chain, only TraceGains makes it possible to connect upstream inputs, suppliers, and raw materials to downstream outcomes such product quality or customer satisfaction. Firms can coach or replace poorly performing suppliers and counteract profit-draining events within the enterprise, as well perpetuate positive practices internally and throughout the supply chain, to achieve complete profit optimization.
According to Gary Nowacki, CEO of TraceGains, "Stuff happens. No matter how well HACCP, GMP, GAP or other systems work. Our solution continuously monitors all critical supply chain risk points, both within and outside the four walls of an enterprise. The system alerts busy managers to high-risk potential problems on an exception basis, so they can take action on the most critical and preventable problems before they are received for processing or shipped to customers."
TraceGains, Inc. (www.tracegains.com) was founded in 1998 with a 100% focus on traceability. The company has a patented delivery system —14 patents granted and growing —and also is an Issuer of United States Department of Agriculture Process Verification Program (PVP) Label.
TraceGains Inc.
http://www.tracegains.com
Marc Simony, Director of Marketing
traceability@tracegains.com
(303)682-9898
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