CARDIFF, WALES, May 03, 2009
/24-7PressRelease/ -- Tracesmart, leading providers of anti-fraud, people tracing and
data cleansing systems, have further improved their market dominance within the pensions sector following an extensive promotional campaign. In addition to a sustained marketing drive, growth in demand for their services has also been attributed to the launch of their Existence suite of services, which is allowing pension scheme managers and trustees to conduct regular reliable
existence checks and reduce the risk of fraud.
Tracesmart's Existence suite of services has grabbed the attention of both pension funds and third party administrators alike, as the industry explores ways of reducing liability and demonstrating compliance. Tracesmart anticipated the rise in demand, as Mike Trezise, the company's managing director explained, "Performing existence checks and confirming scheme members are alive was traditionally a protracted, unreliable task; both costly and inefficient, the old manual methods failed to achieve the results scheme managers required.
When automated electronic existence checks were originally introduced, a good proportion of the pensions industry opted to employ them - we were therefore confident that the launch of an even more sophisticated and accurate service would be widely embraced."
The interest generated by this service offering, coupled with a growing demand for the
Tracesmart Corporate data cleansing and
pension tracing services, has catapulted the company to the forefront of the market place. This is a position they aim to retain through continued product development, first class customer support and continuous campaigning as Adam Smith, Marketing Manager at Tracesmart commented,
"Our research indicates that we are the market leader for
mortality screening and pension tracing services in the industry. We aim to amplify this presence and maintain our prominent market position with increased advertising and brand exposure in print, online, at relevant industry events and via a variety of multi-channel direct marketing campaigns. We are confident that despite the economic climate, we will sustain our unbroken year on year growth."
In addition to the current service offering, Tracesmart continuously develop bespoke solutions for the pensions industry to further deliver added value and benefit to their customers.
About Tracesmart:
Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges from SME to blue chip companies; all recipients of bespoke solutions built around their specific needs.
Adam Smith oversees Tracesmart's above and below the line marketing. Combining creativity and technical knowledge, Adam is a key player in spreading the word of Tracesmart, in both the consumer and corporate arenas.
Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience, his unrivalled knowledge provides the company with a distinct competitive advantage.
Contact: Adam Smith - Marketing Manager Tracesmart Ltd
2 Sovereign Quay
Havannah Street
Cardiff
CF10 5SF
Tel: 029 2047 4120
Mobile: 07976 637 091
Email:
adam.smith@tracesmart.co.uk
Source: Tracesmart LTD
Website:
http://www.tracesmartcorporate.co.uk/---
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