PERTH, AUSTRALIA, May 01, 2009
/24-7PressRelease/ -- While many new companies are likely finding the current economic environment challenging, Tradechaser (www.tradechaser.com.au) is in the enviable position of experiencing a business uptick during the present market downturn — while in turn assisting small-to-mid-size trade businesses to reach new customers.
Tradechaser, an innovative, new business dedicated to promoting the services of local, quality trade businesses, uses the Internet to cost effectively connect trade companies to customers. Additionally customers seeking trade businesses can easily locate quality trade firms through the tradechaser.com.au website.
For a small fee, local trade businesses across a variety of fields such as plumbing, fencing, tiling, electrical work and bricklaying, can advertise their business on the Tradechaser website and directory and have direct contact with potential customers. For customers, there is no charge to post an online request for quotation for any type of trade work they require, and a quality trade business will contact them promptly.
Small business marketing
Tradechaser founder and director, Ian Furlong, said that while the idea, research and planning for the business started well before the economic downturn, he has recently experienced an increase in trade businesses joining his service as they seek new and cost effective ways to market themselves in a tougher climate.
"It wasn't too long ago where you could hardly get a tradesperson to return your call, as they had so much business available," Mr Furlong recalled. "But things have changed and many firms are now seeking ways to market their services and find new customers while on a limited budget. Tradechaser provides an affordable way for smaller companies to reach their target audience and grow their business."
For many smaller trade firms, Tradechaser was just the solution they were seeking. "I found that advertising in local newspapers and the like was expensive and often with poor results and I needed a more targeted approach, said Dan Russell, Lime Electrical and Communications in Perth. In just 3 months with Tradechaser, my advertising costs have decreased, and I've received an increase in business through regular customer inquiries."
Quality rating system
Drawing from his background as a qualified electrician and the importance of quality service to drive word of mouth referrals, Ian implemented a Quality Rating System for Tradechaser clients.
The Quality Rating System allows customers to rate and review the service of a trade firm they have used which builds an ongoing service profile for Tradechaser members, while in turn assisting potential customers when selecting the right trade business for their job.
The Tradechaser directory has listings for companies in Western Australia, New South Wales, South Australia, Victoria, and Queensland, with more companies joining up weekly.
About Tradechaser
Founded in Perth, WA in mid-2008, Tradechaser provides an online service to connect quality trade businesses with customers across Australia. It provides an affordable, targeted means for small-to-mid-size trade businesses to market their services, while offering customers an easy way to locate a quality trade business in their area.
For more information, please visit http://www.tradechaser.com.au
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