/24-7PressRelease/ - DUBLIN, IRELAND, April 07, 2007 - With talk of Easter eggs, spring cleaning, blooming flowers and the smell of freshly cut grass eking its way into the world, winter seems a long way off; and people are understandably looking towards their summer holidays with relish.
Taking a vacation during the summer is still the main choice for many, due either to work or school restrictions, or just attracted by the warmth of the summer - and with the weather changing millions of people across the US and the UK are looking to book their summer break and get away for a week or two in the sun.
And with the advent of independent travel on the internet, the burgeoning holiday market has seen an explosion in the number of types of holidays available to those with itchy feet.
From adventure travelling, including white water rafting, abseiling or skydiving to themed holidays such as horse riding breaks at cowboy ranches, holidaymakers are becoming spoilt for choice - meaning there is plenty of scope for the savvy investor looking to break into the market.
And
franchising is often seen as the ideal way to begin, for good reason. In the UK, recent reports have shown that
franchising has created over 7,000 new jobs and is continuing to expand over the last ten years, with the industry now worth a record 10.8 billion - with a growth in turnover of 500,000. Getting into the marketplace as part of a
franchise has significant benefits for the entrepreneur, meaning they can utilise the parent company's business acumen, marketing ability, management framework, training and experience and several other support functions that other business ventures have to do without.
Dan Archer of the British Franchise Association (BFA) said: "The growth in turnover by 500 million is testimony to the position of
franchising as an important contributor to the UK economy.
"There are more people expanding their business through franchising, more starting their own business through franchising and more people employed because of
franchising, signifying the impact the sector has both at a national and local level."
But anybody looking to get involved in the travel industry through
franchising is urged to consider carefully their intended market. Internet travel agencies are a good source of customers, but what is the turnover? Will travel agencies based in stores have decreasing footfall outside the summer months? What skills and attributes does somebody wishing to run a successful adventure tour franchise need?
Good research from a wide range of sources is needed before any decision is made, to help establish not only the market you intend to get into, but also your own personal skills and you financial limitations and expectations.
Copyright Adfero Ltd 2007
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