ATLANTA, GA, May 05, 2009
/24-7PressRelease/ -- Fletcher Martin has invited sister agency, Trend Influence to participate in the global launch of Kiz Toys, a company that is reinventing the toy online and off. A brand innovation agency, Trend Influence will contribute expertise in product strategies, aisle strategies, and consumer insights. The agency's unique mix of consumer anthropologists, marketing and brand experts, and social scientists will provide future-focused strategies that deliver short and long-term growth for the toy company.
"For nearly a decade, Trend Influence has been helping the world's best brands develop insights that identify untapped opportunities in product design, packaging, and marketing," said Andy Fletcher, president of Fletcher Martin. "As a sister agency, we are familiar with their proven methods to making brands relevant not just today, but also tomorrow. Together we will solidify Kiz Toy's leadership position in the market."
Trend Influence will apply its evolutionary scientific approach to consumer insights and product development by identifying specific cultural behaviors, motivations and needs for brand and product growth.
"Kiz Toys is a true innovator in their category," said Rich Leslie, president of Trend Influence. "Working with clients like Kiz Toys, who are already breaking the mold, opens the door for the kind of original thinking and strategic invention that firmly establishes a brand's foothold in the marketplace. We are thrilled to join the team."
About Trend Influence:
Trend Influence is a brand innovation agency that identifies future product and brand opportunities. The unique team at Trend Influence is comprised of consumer anthropologists, business and brand strategists, product innovators and creative designers who make brands more relevant to their constituents by delivering contextual solutions to brand challenges. Using ethnography and other consumer anthropology techniques, Trend Influence transforms consumer motivations, desires and behaviors into applicable brand strategies. Clients include Charles Schwab, The Coca-Cola Company, Levi Strauss, LG Electronics, Navistar and Toyota. Trend Influence is the brand strategy and innovation division of Northstar Research Partners, an international full-service research consultancy with offices in Atlanta, Toronto, London, New York, Los Angeles, Boston and Detroit. Northstar Research Partners including Trend Influence are members of MDC Partners.
About Fletcher Martin
Fletcher Martin is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world's leading marketing communications firms. Founded in 1979, Fletcher Martin helps clients disrupt their category or industry by providing insights and context to drive and change business. This disruptive change is led by the agency's unique specialty consulting capability. Compensation is performance-based, and plans are executed through advertising, interactive, direct marketing and public relations services. For more information, visit http://www.fletchermartin.com.
About Kiztoys
Kiz (Alpharetta, Georgia) is founded on the belief that through innovative products, experiences and initiatives, a responsible company can foster positive social change with children across the globe. Their first venture, KizToys, includes KizPal and KizMoto, action figures and vehicles with a USB key that connects the user to KizPlanet, a fully contained 3D virtual ecosystem. Kiz' patent-pending KizSafe technology is applied to each USB key and allows children to play, communicate and socialize in a safe environment that is both fun and educational. For more information visit kiztoys.com.
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- aisle, brand, client, development, fletcher, influence, innovation, kiz, leslie, martin, product, richard, strategies, toys, trend, win
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