Tuscany Now Bucks the Trend in US

    BRIGHTON, ENGLAND, November 02, 2012 /24-7PressRelease/ -- Despite plummeting interest from the US market for villa holidays in Italy, villas in Tuscany specialists Tuscany Now, has reversed the trend and announced encouraging US sales and search figures.

Tuscany Now has released September 2012 figures that when compared to the same month last year, show a near 17% increase in US search traffic to its website. Consequently the company has seen a 40% increase in bookings for holidays in 2013 from US customers.

This comes at a time when search volume figures from the last six years show a substantial decline of around 70% in Tuscany and Italy villa rentals (and related search terms) in the US.

Simon Ball, managing director at Tuscany Now, said: "Considering the uneasy economy of the last few years, it's no surprise that interest from the US in holidays to Italy has significantly declined. The fact that we have managed to reverse this trend is largely due to our devotion to a worldwide market, where we have purposely maintained a personalised booking service, which we have propelled with a progressive online marketing strategy."

For the past 20 years Tuscany Now has been offering handpicked luxury villa rentals to its clients worldwide. To ensure a high standard across its portfolio of properties, all of its villas are exclusive to Tuscany Now and each member of the sales team has an intimate knowledge of every property. The luxury villas all come complete with a private swimming pool and the company will tailor holidays by offering the options of a full concierge service, chauffeurs, shopping services, cook-in chefs, weddings and spa services.

For further information please contact Stephen Baker on +44 (0) 1273 760 988 or email [email protected].

Website: www.tuscanynow.com

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