/24-7PressRelease/ - NEW YORK, NY, November 22, 2007 -- Client-side search application, tyBit announced that it was opening it's adScriber Program up to ALL types of businesses and will be giving away free advertising on it's Unified Search Application. "This is an interesting approach to search advertising," said William Presley, OSL Search Analyst. "Businesses can barter for targeted advertisements - instead of paying money for ads. Search usage is traded for advertisements." During Beta, adScriber ads are displayed on a run-of-site basis including video ads. "While not yet keyword relevant, this allows small businesses unable to afford pay per click (PPC) advertising a chance to get started. This is obviously a market stab at Google's affiliate or AdSense model," said Pressley. Company officials claimed the drive behind tyBit was their dissatisfaction with the search industry's PPC & affiliate models susceptible to click fraud. Their click fraud experience with Google and the Fayetteville Observer Newspaper led to class action litigation.
Briggs believes the definitive solution to click fraud and a search market alternative is tyBit . "Our partners aren't getting their share of online advertising dollars, but they have the subscribers. They want fairness, customization, accountability, and transparency. We can deliver this with tyBit and a 40% revenue share - a deal you can't find anywhere else.'' Briggs said that's why tyBit won Best Product Runner Up at the Channel Partner Expo Show in Las Vegas and has jammed its partner pipeline with over 40 Telcos, Carriers, ISPs, media companies, MLM, OEMs and various other subscriber-based organizations to include non-profits seeking to be tyBit partners.
Company officials said prospective partners represent a staggering 45 million-plus tyBit users. "The reason is simple", said Kitti-Jo Finch, GM of tyBit . "It generates value for subscribers, partners, and advertisers." Company officials say tyBit accelerates search, increases relevancy, personalizes results, and integrates text, video and other media ads. It also ferrets local content based on a subscriber's actual location, provides privacy displaying results in a single window - desktop or PDA. From holiday shopping to election results, tyBit finds it."
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Michelle Wallace
tyBit
Wallace PR
1345 NY, NY
Ph: 910-222-4465
email: michelle@wallacegrouppr.com
website: http://www.tybit.com
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