/24-7PressRelease/ - Noida, India, May 28, 2008 - The Internet has become a one-stop solution for practically everything in today's times. Bringing the world to one's desk, it has primarily been responsible for today's constantly converging world. While the quality of one's services and products is always important, there are certain tools and techniques that prove to be extremely helpful for the success of any web venture.
Rupiz Media ( http://www.rupizmedia.com/ ), one of the leading web development and SEM agencies, has recently developed a URL rewriting software that allows websites to strategically modify the addresses of their internal pages. The software is developed on ASP.NET and can be integrated on all the popular website formats. Regarding this recent development, Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Media, stated, "Developing a software for URL rewriting was one of the toughest challenges, particularly due to the amount of technical expertise involved and higher chances of error. Thanks to the efforts of our technical team, we managed to pull it off sooner than we expected."
The main advantages/utilities of this software are as follows:
- The software allows website owners to hide page extensions for their internal pages, in order to aid in maintaining their discretion regarding providing such details.
- URLs can be modified to allow for better understanding by programmers. This would significantly reduce the time required for scanning through archives in case of manual database searching.
- Modified URLs are SEO and SEM friendly, since keywords can be easily inserted in them which would aid in search engine marketing and optimization.
Rupinder Khurana, Co-Founder and Director, Rupiz Info tech, said, "URL rewriting, though a very lesser known tool, is of prime importance, particularly when it comes to optimizing your page to remain on top at search engines. The application by Rupiz Media is certainly going to contribute in a big way to the entire Internet industry. We would also be using it for other websites in our umbrella."
Although it bears a strong potential for assisting in the expansion of any Online project, URL rewriting has indeed been a lesser known technology, particularly in the SEM arena. Hopefully, Rupiz Media's application would assist in popularizing this concept and innovating a few more ways for businesses to stay on top of the web.
Rupiz Media is a 360 degree online marketing solution provider. It is the online media agency of Rupiz Infotech, which is now venturing the Indian market as well. The various services that Rupiz Media provides include SEM (search engine marketing), website designing, web application, e-mail & affiliate marketing, display ads, video ads, SMS and MMS marketing services etc.
Site URL: http://www.rupizmedia.com/
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