KANSAS CITY, MO, August 07, 2010
/24-7PressRelease/ -- V3 Integrated Marketing presented on Measuring Social Media ROI to the Kansas City Chamber of Commerce as part of its Business Brain Food series recently.
V3's Shelly Kramer and Michelle Lamar spoke to a group of diverse business owners and marketing professionals from the Kansas City area on how to effectively monitor and measure your ROI when it comes to social media marketing.
According to Shelly Kramer of V3, while metrics are important when it comes to getting a return on your business social media investment, ensuring that your website is working for you and your business is really the first, and most important, part of the equation. She says "As elementary as it sounds, when you can turn your website into a magnet for new customers and put it work for you, that's when the real value of social media marketing comes into play. And, until you do that, any efforts when it comes to social media are really almost fruitless."
The two-hour presentation included:
•The basics of how to measure the impact of your social media efforts, from both financial as well as a non-financial standpoint.
•What events transpire when you begin integrating social media into your marketing mix
•How continued measurement shows impact - financial and non-financial
•Best methods to use to gauge measurement
LINKS
V3 Social Media RIO Presentation on Slideshare
http://www.slideshare.net/michellelamar/social-mediaroi72110
V3 Integrated Marketing
http://www.v3im.com
KC Chamber Business Brainfood series
http://www.kcchamber.com/
ABOUT V3
V3 Integrated Marketing was founded by Shelly Kramer. Shelly has over 20 years of experience in integrated marketing working with small businesses as well as with large, national brands and Fortune 500 companies. Her special brand of "magic" is combining Vision, Voice, and Value for clients and their brands. That means that at V3, our focus starts with strategy, then with the most effective delivery of a client's message and, finally, on metrics and measurements which show the true value - or ROI - of their marketing investment. Kramer's reputation as a thought leader in the digital realm has made her sought after commodity for businesses and agencies on a national basis.
Michelle Lamar is a VP of Media at V3 Integrated Marketing and has over 15 years of marketing and media experience working with Fortune 500 clients. Her focus for the last 5 years has been advising clients strategically on integrating online media and online content into traditional advertising plans. She has worked with many national brands including Disney Interactive, Jiffy Lube International, Wal-Mart, McDonald's, Apria Health Care, Penske Automotive, Jenny Craig, and many others. She's also very well known for her abilities at producing digital content and is a published author, as well as a contributing writer for MyGLOSS, The Huffington Post and a myriad of other publications.
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