MELBOURNE, AUSTRALIA, February 03, 2009
/24-7PressRelease/ -- Red Wrappings http://www.redwrappings.com.au has recently added more than 100 Valentines Day gift ideas and gift specials to its online gift store as part of its re-launch. With Valentines Day round the corner, the gift store has focused heavily on this occasion offering some very significant specials on perfumes, men's fragrances, chocolates and many other unique gift items for men and women, as well as free delivery.
Red Wrappings is aiming to improve its customer shopping experience, launching a number of new features recently to make gift shopping online easier. "A new search function now enables a customer to shop by price, recipient and occasion. You can also view related items, items that are most popular and those that are most searched for" says Su Cameron, Marketing Director of Red Wrappings. Another new feature is the gift reminder where the dates of all occasions can be entered into the system. A reminder is then sent to the customer three weeks prior to the occasion. "And for Valentines Day, we've even added a subtle reminder that you can email your partner if you think they might forget!"
To make any Valentine gift truly unforgettable, the Red Wrappings Premium Gift Wrap service gives customers the option to have their gift carefully wrapped in the Red Wrappings signature red wrapping, tied with a perfect ivory white bow and delivered straight to their door. "As a Valentine gift, this gift surprise is definitely a grand gesture that will be cherished and remembered long after Valentines Day is over. It makes your gift very special." says Ms Cameron.
Red Wrappings has redesigned its home page, reserving its main banner to highlight major occasions. Three weeks prior to any occasion, a range of gifts will be selected and put on special. Valentine's Day is the first occasion to be launched in this new format.
Red Wrappings believes that gift shopping online is the way of the future. According to an Ernst & Young survey, more than 5.9 million Australians are now shopping online, with an increase in the average shopping spend up 19 percent to $1,900 per annum. The annual spend is in excess of $11.35 billion. Buyers are more willing to buy even "high-touch" and high value items online. With growing internet penetration (in Australia the internet penetration is greater than 74.3% of the total population) and a rise in the comfort level of buyers, more people are shopping online to save time. And for those who are not into shopping, browsing online is definitely easier than trolling the shops. With free delivery and pricing no different to what's in retail stores, there's no need to feel disadvantaged ordering online.
With only high quality and unique gifts, Red Wrappings wants to provide its customers an easier and more satisfying shopping experience. The site is easy to navigate, the products are well described and shoppers can save a lot of time not having to rush around in search of that perfect gift.
About Red Wrappings
Red Wrappings is an online gift store offering free delivery within Australia. For more information, visit http://www.redwrappings.com.au or call us on +61 3 9918 4299
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