/24-7PressRelease/ - NAPLES, FL, September 10, 2008 - MediaBrains, a leader in BtoB online advertising, today announced it will build and manage an online Industry Directory for Residential Lighting, the leading trade publication for the retail lighting showroom market.
An Online Industry Directory is a comprehensive list of suppliers of goods and services, organized by product categories for a particular industry. The Residential Lighting Industry Directory is accessible at http://www.residentiallightingdirectory.com.
The Residential Lighting Industry Directory expands the partnership between MediaBrains and Vance Publishing. Last month, MediaBrains launched an Industry Directory for Vance's Modern Salon brand.
"It's always great news when partners demonstrate their satisfaction by growing the relationship," says Gina Paddock, Vice President of Sales for MediaBrains.
MediaBrains will manage the entire Industry Directory business process, including traffic generation, content management, SEO strategies, advertising sales, billing and database/Website hosting.
"Residential Lighting is renowned for providing quality content to the residential lighting market. This partnership will further expand the type of content we offer, and will serve as a valuable service to our subscribers and website visitors, says Tom Denison, Vice President, eMedia for Vance Publishing.
About MediaBrains
MediaBrains maintains nearly 100 Industry Directories that cover virtually every vertical market. Marketers can place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit http://www.mediabrains.com.
About Vance Publishing
Vance Publishing Corp. is headquartered in Lincolnshire, IL, with offices in Lenexa, KS and St. Louis, MO. Since its founding in 1937, Vance Publishing has been a recognized leader in business information and communications. The company serves select business-to-business markets with 20 magazines, a host of newsletters, web offerings, events, data and custom media products. For more information, visit http://www.vancepublishing.com.
For more information, please contact Marlo Sollitto at 239-354-1819. Or call MediaBrains at 239-594-3200.
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