VELONEWS PUBLISHES THE 2007 OFFICIAL TOUR DE FRANCE GUIDE
Bigger and Better Than Ever: The 2007 Official Tour de France Guide Hits Newsstands in June at a Back-Breaking 228 Pages
/24-7PressRelease/ - BOULDER, CO, June 23, 2007 - The VeloNews 2007 Official Tour de France Guide is many things. It's the best way to follow the race, with comprehensive maps, complete stage information, and detailed team information. It's the first place to turn to for rider profiles and predictions. It's the richest source of Tour history, with stories and statistics on past winners.
And this year it is the biggest Tour Guide ever. At 228 pages, the 2007 Tour Guide is nothing less than massive, with more photos, more maps, more team news, more features, and more in-depth coverage of the world's greatest sports event.
The 2007 Tour starts in London, on July 7, with a special prologue that will take each of the 189 starters past the Houses of Parliament and Buckingham Palace. It continues the next day with a road stage to Canterbury, before reaching Dunkirk, France, on July 9. Encompassing 3,547 kilometers, the 2007 Tour will feature 6 mountain stages, 3 mountain finishes, and 2 individual time trials on its clockwise route through the Alps and Pyrenees before its finish in Paris on July 29.
VeloNews subscribers receive the Tour Guide free as VeloNews issue 11. For everyone else, the Tour Guide is available now and shipping from VeloGear. Order at VeloGear.com or by calling (800) 234-8356. Quantities are limited. On June 26, the Tour Guide will begin selling on newsstands, in bicycle shops, and at specialty retailers including Target, Barnes & Noble and Barnes & Noble Caf s, REI, Borders, and Sports Authority.
The 2007 Tour Guide is the most successful issue in the 35-year history of VeloNews. Advertising revenue set a record, growing 25 percent over last year. And the Tour Guide is more widely available than ever before, with a 50 percent increase in newsstand draw. For the first time, the Tour Guide is available to the bike industry through American Cycling and QBP.
Retailers may purchase additional copies of the Guide from VeloPress. Just contact wholesale@insideinc.com or call (800) 811-4210 x169. The Guide is also available to the bike industry through American Cycling and QBP. VeloNews is the Journal of Competitive Cycling and is published by Inside Communications, Inc. VeloNews is the official U.S. partner of the Amaury Sport Organisation, producer of Le Tour de France.
For high resolution and web ready cover images, editorial interviews, media review copies, please contact:
Dave Trendler, Marketing and Publicity Manager
(303) 245-2138, dtrendler@insideinc.com
To retail The VeloNews 2007 Official Tour de France Guide, please contact:
Jen Soul , Wholesale Manager
(800) 811-4210 x169, wholesale@insideinc.com
VeloNews.com and VeloNews Tour de France website advertising inquiries, please contact:
Mark Gouge, VeloNews Online Account Executive
(303) 245-2140, mgouge@insideinc.com
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