/24-7PressRelease/ - BOULDER, CO, May 13, 2006 — VeloPress is pleased to announce the release of Heart Zones Cycling: The Avid Cyclist's Guide to Riding Faster and Farther by top heart rate training coaches Sally Edwards and Sally Reed. Edwards pioneered the use of heart rate monitors for training in the 1980s, and her new book helps cyclists build a personal training plan using state-of-the-art heart rate training techniques. Heart Zones Cycling takes the proven advantages of training with a heart rate monitor one step further.
Cyclists can improve their speed, distance, and aerobic fitness with a heart rate monitor and this step-by-step guide. By identifying their unique heart rate thresholds and training intensities, cyclists can begin a realistic and flexible training plan that will help them achieve new goals.
Heart Zones Cycling is the first heart rate training book written in five years and and contains the latest developments in the field. The book accounts for increasingly sophisticated heart rate monitor tools, like those with built-in GPS and multi-zone programming.
First developed in the 1980s, heart rate monitors have become widely accepted as one of the most affordable and effective fitness training tools. Heart Zones Cycling builds on the authors' years of heart rate coaching experience and makes advanced training techniques like periodization, training intensity, aerobic base, and threshold training accessible to anyone with a heart rate monitor.
Sally Edwards is an accomplished professional athlete, prolific author, and successful entrepreneur in the sports and fitness industry. As national spokesperson for the Danskin Triathlon Series, she has equipped and inspired thousands of athletes. She is founder and CEO of Heart Zones. Sally Reed is the athletic director at a premier health club in Bellevue, Washington. She has written hundreds of workouts and frequently leads seminars for athletes and coaches. She is founder and master trainer of Heart Zones Cycling and a Level 2 USA Cycling coach.
For more information or to request a review copy, please contact:
Dave Trendler, Marketing and Publicity Manager
VeloPress
1830 N. 55th St.
Boulder, CO 80301
(303) 245-2138
dtrendler@insideinc.com
About VeloPress
VeloPress is a sports fitness publisher and a trusted authority among cyclists, endurance athletes, and snow sport athletes on the subjects of training, nutrition, equipment, and performance. VeloPress also publishes a wide variety of titles outside the training genre, taking a closer look at the celebrities in our sports and their mark on history. VeloPress is the book publishing division of Inside Communications, Inc., publisher of VeloNews, Inside Triathlon, and Ski Racing magazines. More information on Inside Communications and its publications is available at http://www.insideinc.com.
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