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All Press Releases for July 11, 2006 »
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Veteran Entrepreneur John Ochinero Signals Launch of New Company
ohn Ochinero announced today the launch of his newest technology venture. "Security Valet is being launched to bring visibility to the wide range of affordable security technology to the small-to-mid size business community" said Ochinero. 
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    /24-7PressRelease/ - LAS VEGAS, NV, July 11, 2006 - Ochinero stated that Security Valet has been founded with an initial capitalization of $1,000,000.00 and ten million shares but indicated that he anticipated that this capitalization would grow tenfold within months "We are currently negotiating with major forces within the technology sector concerning investments that would account for up to 25% of Security Valet."

According to released documentation and information available on the preliminary web site, Security Valet will offer "Branded" Biometric Flash Drives and IP/Addressable surveillance products.

"To date, IP/Addressable surveillance technology, allowing the business owner to view their property via the Internet, had a significant price threshold making it available to only larger concerns" said Ochinero. "Today, this technology is available at a price point that should be attractive to up to 80% of the business community".

"Surveillance technology is often associated with theft prevention" Ochinero continued "While true, however, with a wider lens it is actually about creating a competitive advantage". Employee moral and retention, customer safety, worker's compensation issues and bottom line profitability all are factors involved in a stable, growing business." We also are exploring the possibility of offering critical IT security technology to this same SMB market in the near term.

Ochinero forecasted significant revenue and profitability for Security Valet "We anticipate exceeding one million dollars per month within six months with over 40% gross margins. The objective is to offer the SMB a dependable partner as they pursue their organization's security goals."

Channel Marketing Stipulated

Ochinero explained that Security Valet products would be sold through the channel "We intend to establish and work with leading members of the reseller and two-tier distribution channel to provide delivery and support professionalism to our end user customer base."

Ochinero's successful track record dates back over two decades include the founding of Optiquest, Orchestra and Scanpaq. "The channel, including manufacturer representatives and strategic partnerships with complimentary vendors is fundamental to the success of a new Brand. Further, we fully intend to offer ownership opportunities in Security Valet to leading channel partners.

Investment Opportunity

Security Valet is currently actively involved in what Ochinero defined as "highly engaging and very dynamic" dialogue regarding potential investors in Security Valet, Inc. "Clearly, funds are readily available for such a promising project. The importance is in finding the investment partner that can bring more to the party than money. We expect to have a working relationship with the investor(s) and desire that they have a solid history of successes in a related arena as we wish to benefit from their insights, contacts and wisdom" Ochinero stated.

Security Valet has partnered of Northwest Capital Partners to assist during the initial investment review. Mr. Rakus formerly practiced law in the State of Washington as well as held a variety of high-level executive positions founded a financial company over a decade. "Tommy Rakus has been a friend of mine for over 30 years and I am pleased to have the wealth of his ability and experience to assist me during this phase in our company's launch". Further, I have asked Tom and he has accepted the officer position of Treasurer of Security Valet, Inc."

About Security Valet, Inc.
Security Valet, Inc. (SVI)is a leading vendor of security technology including Biometric access and file security, IP/Addressable digital video recorders and cameras and business continuity services. A Nevada corporation with operations in Las Vegas and sales and marketing offices in San Francisco, California SVI sells its products through certified resellers, leading mass merchants and national wholesale distribution. Contact SVI at info@securityvalet.com and visit SVI's web site at http://www.securityvalet.com.


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John Ochinero
Security Valet, Inc.

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2550 E. Desert Inn Road
Las Vegas, NV
USA 89121
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