LONDON, ENGLAND, July 08, 2010
/24-7PressRelease/ -- Pioneering brand Victorinox, famous for the timeless design and manufacture of the Original Swiss Army Knife, has partnered with NERVES design studio in order to commemorate Swiss interior and graphic design culture. NERVES and Victorinox have worked together to create a stylish limited edition Swiss Army Knife.
Victorinox commissioned Zurich based design studio collective, NERVES, as part of their ongoing, exclusive, 're-interpreting a classic', limited edition Swiss Army Knife range. For this special edition, NERVES have taken influence from Emil Cardinaux's famous 1908 'Matterhorn', the first modern poster which stunned the public with its rich colouring and grand simplicity. NERVES have played on this classic imagery of Switzerland, like Emil in his day, in a 21st century style and format.
Only 150 pieces will be produced and are for sale exclusively for GBP70 each at the Victorinox Flagship Store on New Bond Street - +44 (0)20 7647 9080 - http://www.victorinox.com
Victorinox continues its success as a premium brand, with the development of Flagship stores in Europe. Encompassing a diverse and expanding product range of Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances; where functionality and ingenuity remains at the core of all Victorinox products, the key characteristics of the Original Swiss Army Knife.
Victorinox Press Office
T +44 20 7632 2400
E Victorinox@publicasity.co.uk
About Victorinox
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler's business in 1884 and, a few years later, designed the legendary "Original Swiss Army Knife".
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
Read more Press Releases from Aaron Huckett:
