TUSTIN, CA, November 13, 2009
/24-7PressRelease/ -- Villeroy & Boch announced today the introduction of its new collection of bath and wellness products—La Belle—into the US market. Featuring romantic floral decor paired with contemporary design, this premium line includes washbasin variations, water closet and bidet, as well as matching baths, bathroom furniture and faucets. La Belle incorporates modern interpretation of traditional decor, offering consumers the opportunity to design a bath with the look of the romantic era, yet it is transformed into a contemporary offering.
"La Belle is the epitome of a delicate, sweeping aesthetic developed with the idea of introducing harmonious, uninterrupted style to bathroom decor," said Constantin von Boch, director of marketing for the U.S. Villeroy & Boch Bath and Wellness division. "Homeowners who crave quality and originality will appreciate each of the new pieces in La Belle's collection."
Villeroy & Boch's new La Belle collection features several washbasin options, including a 27.5-inch variation as well as a 20.5-inch hand washbasin that is offered with a vanity and a 39.5-inch model available with a console. The aforementioned washbasins are available with the optional La Rose decor—a delicate flower tendril swooping across the ceramic. Another highlight of La Belle is a 33.5-inch surface-mounted washbasin with an arabesque shape. A perfect complement to the straight-lined approach of La Belle, it adds a unique touch to the vanity unit.
Continuing the delicate, gentle look of La Belle, the water closet and bidet, both of which are wall-mounted using SupraFix technology, were designed with a soft curvature. In addition, the collection's freestanding bathtub provides the perfect place to relax and unwind. Featuring soft lines and guaranteeing maximum bathing comfort, this bathtub is made from Villeroy & Boch's high-quality Quaryl material. A floor-standing faucet complements the elegant sweep of the bathtub.
"Through our exclusive partnership with Dornbracht, La Belle can be paired with the stunning LaFleur faucets," continued von Boch. "The new shimmering champagne and chrome surfaces match perfectly with our new collection and adds warm, gold color giving the washing area an elegant and gentle charm. In addition, the faucets feature La Rose, complimentary with other La Belle products."
La Belle also includes a premium furniture line, which extends the unmistakable elegance of the collection. Furniture pieces are available in a glossy white lacquer—a perfect complement to La Belle ceramics, and underscoring the exclusive character of the overall design. In addition, a number of complementary bathroom accessories, such as glass shelves and paper weight, include the La Rose decor, enhancing La Belle's design aesthetic.
Thanks to the beauty and consistency of its design, La Belle meets all the requirements of a designer bathroom. Homeowners who crave originality as well as quality, and those who select furniture that radiates pleasure and luxury will fall in love with La Belle.
For more information or to find a local showroom or dealer, please visit http://www.villeroy-boch.com/en or call 800-536-BATH (2284).
About Villeroy & Boch
Villeroy & Boch, with corporate headquarters in Mettlach, Germany, currently has 24 production plants located in 12 European countries, Mexico and Thailand. The company offers products in three main catagories Bathroom & Wellness, Tableware and Tiles. With 260 years of history behind it, today Villeroy & Boch is a European lifestyle brand active in 125 countries.
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