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All Press Releases for April 15, 2008 »
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Viral Change: New Business Book Summary from BusinessSummaries.com
BusinessSummaries.com releases its new business book summary "Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations", by Leandro Herrero. 
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/24-7PressRelease/ - MIAMI, FL, April 15, 2008 — BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, today releases the abridged version of one of the business bestsellers "Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations", by Leandro Herrero. This executive book summary is now accessible to subscribers in PDF, PDA, Powerpoint, audio, video and Mindmap formats.

Many people have the idea that organizational change is a long, agonizing, drawn-out process, and this is indeed true in many cases. However, it is also possible for organizations to change rapidly and in small, incremental steps. Moreover, change need be initiated neither by large groups of people and/or influential individuals; positive change can come not only from the people on top, but can be effected by just one person.

Viral Change is about how a small number of people can initiate a small set of behaviors that could bring about sustainable change. Author Leandro Herrero once again proves why people and their ways should be open to going beyond tried-and-true solutions to overcome problems.

With the succinct and easy-to-read book summary of "Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations", by Leandro Herrero, busy executives can now learn new ideas and business strategies in minutes through its different summary formats.

Every week, subscribers enjoy business book summaries of today's business bestsellers in PDF, PDA, Powerpoint, audio, video and mindmap formats. The latest versions of the book summaries are all available online upon subscription to BusinessSummaries.com.

We provide free book summaries of the latest best-sellers for busy executives and entrepreneurs. Cut down on reading time and still stay on top of the latest business trends and ideas from business gurus.

BusinessSummaries is one of the world's leading providers of business content for corporations and business book summaries for executives, managers and businesspersons.

BusinessSummaries identifies the most relevant business bestsellers from over 3,000 business books published each year. And every week, it sends one book summary to thousands of business people too busy too read business books on a regular basis.

From Tokyo to New York, from London to Buenos Aires, BusinessSummaries has been providing summaries for executives and entrepreneurs to keep up with the latest business concepts without taking away precious time from their businesses.

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Samantha Johnson
BusinessSummaries.com

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