SAN DIEGO, CA, December 05, 2008
/24-7PressRelease/ -- Jessi LaCosta, Brand Leadership Coach and consultant at BlueRio Strategies launches sister firm, Insight-Insync Coaching, focusing specifically on personal branding for small businesses and women leaders. With the crunch of deadlines, financial obligations and working hours becoming longer each day, LaCosta found most clients enjoyed telephone-coaching sessions more than the in-person work. Yet with the recent economic crisis people simply have less to spend. This is where the workshop idea broke ground.
"I went to your marketing class for non-profits and I thought you were fabulous. I think you have a tremendous talent and I like learning from you, you can really heal an audience. Keep up the good work!" Adrianne Burleigh
LaCosta has over 15 years experience in strategic communications, brand development, marketing and training, having worked for both private and public entities, nonprofits, start-ups and the premier advertising agency Deutsch in New York, NY. She is the founder of BlueRio Strategies, a Brand Leadership firm focusing on strategic planning for nonprofits, public sector and other companies with social-cause related missions. She often presents workshops on communication, branding and moving forward after crisis. Her colleagues and former clients urged LaCosta to offer a targeted "virtual" program that focused on personal branding for individuals similar to what she has presented before "live" audiences.
In four phone sessions with a group of no more than 6 people, Insight-Insync Coaching will offer steps and guidance for personal brand building - with a money-back guarantee. Participants will share common goals, struggles and aspirations. They will also receive 2 private coaching sessions of 45 minutes each. The cost is $150 for sessions in 2009, if paid for in 2008. The fees will rise to $250 in 2009. More information can be found at http://www.insightinsync.com or by contacting LaCosta at 619.401.6671
Large companies have harnessed the power of branding for years - and now individuals are realizing its potent potential. It's not just a signature look that makes a brand. It is more than that - and people, just like companies have brands whether they know it or not. It is everything - a person's values, gifts, and promises that are made to others, acknowledges LaCosta.
Brand Coaching works by uncovering an individual's brand for owning it and sharing it with the world for mutually beneficial purpose. Some of the benefits are:
• Laser-like career focus and improvement
• Improved interpersonal skills - in the office or at the house
• Leveraging your talents, skills and passions to get noticed in all circles
• Alignment with others (professional/personal) who share similar core values
• Getting results by truthfully, genuinely communicating your story.
"These are uncertain times and people are scared. Still, they need to take action to distinguish themselves from their competition - whether they are a small business owner or just hoping to get noticed for the next promotion. I developed a new workshop offering 1/2 price fees for 2009 sessions as an incentive to invest now in their future." Jessi LaCosta
"When I made the decision to attend the Personal Branding workshop, I had already developed a preconceived notion of what would be presented. I was inaccurate in my expectations. This workshop was about empowerment and identity. It was exactly what I needed to hear." Sheila Prados
About Insight-Insync Coaching
Insight-Insync Coaching- specializes in Personal Branding for small businesses and women leaders - helping them to develop and deliver their distinctive qualities so they can stand out in a crowd. More can be found at http://www.insightinsync.com/
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