NANAIMO, BC, CANADA, July 01, 2009
/24-7PressRelease/ -- Vital ID Sport ID products are designed to provide vital lifesaving information to paramedics / first responders should the runner, jogger or cyclist be involved in an accident or suffer a medical emergency whilst running the sidewalk or riding a trail.
The frequency & severity of pedestrian & cycling accidents are alarming!
Pedestrian Accident Statistics
In 2006, 4,784 pedestrian were killed and 61,000 injured in the United States alone & 69% of these occurred during the hours of darkness.
Cycling Accident Statistics
In 2006, 773 cyclists were killed & 44,000 injured across the United States which equates to 2% of all traffic fatalities during the year.
National Highway Traffic Safety Administration - Traffic safety facts (2006)
The accident statistics for Canada are not as current as those in the US but on a per capita basis are as high as those occurring south of the border!
Sarah Neal CEO / founder and keen recreational runner, identified the need to provide athletes with an effective, well designed and cost effective solution to carry their ID information and emergency contact numbers should they be involved in an accident or suffer a medical emergency when out for a run or on a ride.
Being a runner myself & my husband a cyclist, he always reminded me about carrying ID when I was out running, particularly when I was out running alone but I never wanted to be weighed down carrying my purse or driving license.
Our business was primarily in the manufacturing of medical ID and ID for children so it was a natural extension to develop ID solutions for runners and cyclists that take account of weight, size and convenience considerations that are important to runners & cyclists alike.
There are very few ID solutions available in the sports market at present and those that can be bought lacked vital features that make them really a really useful and versatile piece of gear of the runner or cyclist.
All of our Sports ID products have the valuable and unique feature allowing you to update your information should your medical, allergy or emergency contacts change. We believe your ID should change with you and you should not have to buy another ID if your information becomes outdated.
Additionally we decided to integrate 3M Scotchlite reflective material into each one of our Sports ID products to enable the runner and cyclist to be more easily seen by others at night, again a feature not seen in competitors products.
Our helmet mounted ID system for cyclists is a totally unique in the market. It is designed to be mounted to the exterior of the riders helmet, allowing paramedics easy access to the riders ID without the need to remove the riders helmet or move their patient, essential in reducing the potential for further neck & spinal trauma.
There was a lot of room to improve what little was out there in the sports I.D market and we're really pleased with the early reaction from runners & riders using our new Sports ID products.
The Vital ID Sport range consists of an ID wristband, a shoe mounted ID tag and unique the helmet ID system enable the runner / rider to carry their ID without penalty of weight, bulk or inconvenience.
TheSport ID products can be purchased through Vital ID's website http://www.vitalid.ca and through selected quality sporting retailers (see website for retailer listings).
For additional information, contact
Sarah Neal
Vital ID Inc.
Tel / Fax 250-760-0048
mail@vitalid.ca
http://www.vitalid.ca
Vital ID - Company Info.
Vital ID specializes in the design manufacture, wholesale and retail ID solutions for a number of ID market sectors including medical, children's, travel, animal and most recently sport ID.
The company has been in operation since June 2005 and is based in Nanaimo, Vancouver Island, Canada.
Contact: Sarah Neal
Vital I.D Inc.
3477 Hillside Avenue
Nanaimo, British Columbia
CANADA V9T 2Y9
Tel. / Fax. 250-760-0048
mail@vitalid.ca
http://www.vitalid.ca
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