All Press Releases for May 26, 2014

Wallace Morgan Add Personal Touch to Marketing Campaigns

Recent research with Wallace Morgan has shown that brands using a direct marketing, or face-to-face, approach helps brands to improve loyalty from customers and overall productivity.

    NEW YORK, NY, May 26, 2014 /24-7PressRelease/ -- It is a well known fact that social media is taking over the business world. Brands can now communicate with a mass audience all at once and, though useful, recent statistics have shown that this is not in fact the best way for creating a loyal, ever growing, relationship with customers. Brands cannot create an important, ongoing relationship with a large following of people all at the same time. Wallace Morgan offer a point of difference for many businesses, they are outsourced to host events and local promotional events to generate leads on a face-to-face basis.

Studies are proving that those brands that have gone back to a one-to-one approach are having more success with consumers than those using 'fortress behavior' such as sending emails from 'no reply' addresses. Strategy and design firm, Lippincott have been working with advertising agency Hill Holiday to provide this study and have called this form of direct marketing 'The Human Era.'

About Wallace Morgan Inc:

"We believe that being a Human Era company is more than a strategic option; it is increasingly recognized as a new and essential way of approaching business in our connected age." - John F. Marshall, Lippincott and Graham Ritchie, Hill Holiday, in their 'welcome to the human era' report.

The typical characteristics of a Human Era brand include: being open, honest and even flawed, talking and acting like people, and being exciting and empathetic. People like buying from brands that remind them of themselves and these qualities create a more personal connection between brand and consumer.

Wallace Morgan is a leading event marketing firm and they are often asked by clients to re-build their following of loyal customers for them. Wallace Morgan is successful at adding a 'human element' to their clients' marketing campaigns by concentrating on delivering face-to-face sales techniques via promotional events. They use a direct and personal approach to marketing that generates long term, loyal customers for their clients' brands. To build and maintain this loyalty, Wallace Morgan, develop exclusive campaigns designed specifically for the client's target audience.

Making use of a direct marketing strategy can help to achieve a greater level of transparency and trust between brand and consumer as it makes the relationship feel more personal, building a strong rapport between the two. The consumer likes to be made to feel like an individual that counts and a directing marketing strategy can accomplish this. This suggests that brands that comply with the 'Human Era' will perform better.

Wallace Morgan international team recognized a need in New York for dynamic and personal advertising solutions, and now has a reputation among Fortune 500 clients. As well as the foundation of over 10 years working in marketing and sales; at their core is a solid management group with experience and education in law, accountancy and banking. This has seen early results, client confidence and an influx of business. Already they have outlets and relationships across the United States.

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Contact Information

Tommy Smith
Wallace Morgan
New York, New York
Voice: 646 262 2269
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