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Warheads Turning It Up To 11 This Summer

Warheads partners with Vans Warped Tour, presented by Journeys for summer 2014.
  • <strong>WARHEADS is exclusive sugar candy sponsor of Vans Warped Tour sponsored by Journeys</strong>
    LITTLETON, CO, April 30, 2014 /24-7PressRelease/ -- WARHEADS, the iconic and fastest growing sour brand in the U.S., is excited to announce its partnership with the Vans Warped Tour presented by Journeys for the 2014 North American summer tour to bring you the ultimate sour experience. WARHEADS will be the exclusive and official sugar candy sponsor of the forty three stop tour which kicks off in Houston, TX on June 13th and culminates in Denver, CO on August 3rd.

As part of this sponsorship, WARHEADS has collaborated with Vans Warped Tour to present the WARHEADS Stage featuring the following artists: Anberlin, Bad Rabbits, Cute Is What We Aim For, Saves The Day, The Maine, The Protomen, The Ready Set, The Wild Life and We Are The In Crowd.

"If you could create a candy that epitomizes the Vans Warped Tour, it would be WARHEADS. Both of our properties are about creating a lasting, memorable experience in a fun and engaging way. We are ecstatic that WARHEADS will be a part of the tour this summer," says Kevin Lyman founder of the Vans Warped Tour.

WARHEADS plans to be highly visible throughout the music festival which draws over 550,000 people. As part of the engaging activation, WARHEADS has teamed up with Wasserman Media Group to create an exciting sponsor tent experience where fans can participate in a fun shareable photo opportunity and make like a rock star by diving from the WARHEADS stage into a sweet situation! Thrill your taste buds at the sampling station filled with WARHEADS unmatched offering of sour candies, each with a different level of sour and unique texture. As part of the sampling station, fans can try new offerings like WARHEADS Sour Chewy Cubes and WARHEADS Sour Twists, as well as classic favorites like WARHEADS Extreme Sour Hard Candy . The WARHEADS team will engage fans with exclusive prizes, fun games, and Vans Warped Tour ticket giveaways.

"We are excited to be involved in the 20th Anniversary of the Vans Warped Tour. This tour is a perfect match with our adventurous and outgoing consumers. We know they will be entertained in our WARHEADS sponsor tent and go away satisfied with their fill of the great tasting WARHEADS candies. Through this outreach, our fans will experience the full portfolio of sour candy WARHEADS has to offer in a fun and memorable way," states Andy Telatnik Director of Marketing at WARHEADS.

Vans Warped Tour Presented by Journeys Schedule:
June 13 - Houston, TX
June 14 - San Antonio, TX
June 15 - Dallas, TX
June 17 - Albuquerque, NM
June 18 - Mesa, AZ
June 19 - Las Vegas, NV
June 20 - Pomona, CA
June 21 - Mountain View, CA
June 22 - Ventura, CA
June 25 - Chula Vista, CA
June 26 - Wheatland, CA
June 28 - Southeast Auburn, WA
June 29 - Portland, OR
July 02 - Maryland Heights, MO
July 03 - Noblesville, IN
July 04 - Toronto, ON
July 05 - Montreal, QC
July 06 - Holmdel, NJ
July 08 - Darien Center, NY
July 09 - Scranton, PA
July 10 - Mansfield, MA
July 11 - Camden, NJ
July 12 - Wantagh, NY
July 13 - Hartford, CT
July 15 - Burgettstown, PA
July 16 - Cincinnati, OH
July 17 - Cuyahoga Falls, OH
July 18 - Auburn Hills, MI
July 19 - Tinley Park, IL
July 20 - Shakopee, MN
July 22 - Columbia, MD
July 23 - Virginia Beach, VA
July 24 - Atlanta, GA
July 25 - St. Petersburg, FL
July 26 - West Palm Beach, FL
July 27 - Orlando, FL
July 28 - Charlotte, NC
July 29 - Nashville, TN
July 30 - Milwaukee, WI
July 31 - Bonner Springs, KS
August 02
Salt Lake City, UT
Utah State Fairpark
August 03 - Denver, CO

About Vans Warped Tour Presented by Journeys
The Vans Warped Tour presented by Journeys is well established as America's premier music and lifestyle festival tour of the summer, breaking up-and-coming talent as well as both creating and showcasing major established artists. The Vans Warped Tour presented by Journeys is the longest-running traveling music and extreme sports festival in the world today. The tour has traveled throughout the world giving many diverse acts their first large international exposure to Europe, Japan, Australia, and New Zealand. The tour annually reaches more than 600,000 kids in over 40 cities in North America each summer and appeals to music fans and teens with a blend of punk, alternative rock, pop, metal, hip hop, hardcore, electronic, reggae, ska, and extreme sports.

Through successful brand partnerships (Vans, KIA, Monster/Hansens, Truth, Lionsgate, Trojan, Tilly's, among many more), the tour has continually offered kids a low ticket price to watch over 80 bands in one day as well as a virtual village of fun lifestyle attractions including Vans skating competitions (which feature national athletes and pre-qualified amateur skaters who both compete for prizes and the chance to be discovered as new athletes), Reverse Daycare (where kids can check in on their parents in an air-conditioned lounge), Ernie Ball Battle of the Bands (a stage featuring both local artist contest winners and emerging national talent) as well as numerous charity and environmental booths which travel on the entire tour.

About WARHEADS
Impact Confections is a U.S. based manufacturer of innovative candies marketed under the WARHEADS and Melster Candies Brands. WARHEADS, the fastest growing brand of sour candy in the U.S., is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections opened a new state-of-the-art, SQF Certified facility located in Janesville, WI in January of 2012 to meet the increasing demand for its branded and co-manufactured line of candies.

For more information about the Vans Warped Tour presented by Journeys visit http://vanswarpedtour.com.

For more information about WARHEADS visit http://warheads.com


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Andy Telatnik
Impact Confections

Littleton, Colorado
USA
Voice: 303-626-2222
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