Carolyn Hansen
WHANGAREI, NEW ZEALAND, September 20, 2009
/24-7PressRelease/ -- Fitness expert and ex-bodybuilding champion Carolyn Hansen is scouring the planet for
health and fitness professionals like herself, after discovering that "they all seem to be doing their own thing, largely unaware of each other." Carolyn is hoping to change this by offering to build a database of like-minded professionals so they may communicate with each other and pursue joint ventures to help grow their businesses. She will be recruiting the initial batch of members for her database during September 2009. Membership is entirely free, and Carolyn will be giving away the 50-page resource "Attract More Health And Fitness Affiliates" as incentive to sign up.
"As far as I am aware", said Carolyn, the owner of two fitness gyms, and a certified fitness professional who takes time out of her personal coaching schedule to run her online health sites, "there is no place online where internet marketers of health and fitness related products can go to exchange ideas and seek out joint ventures. I want to change that."
Carolyn says that she was surprised at just how difficult it was to find other "health nuts" like herself when she began using the web to expand her business. She found plenty of sites that catered to the generic internet marketer, but for the group that caters to the $500 billion health and fitness industry, the landscape was surprisingly barren.
"I found myself having to scan individual web sites for contact addresses of people I thought might be interested in working with me. It proved to be a lot of work, and it was incredibly slow going. Basically I was shocked at the inefficiency of it, and I am sure there are plenty of others like me out there who could benefit from becoming part of a community of health and fitness vendors."
When asked about the specific kinds of joint ventures that health and fitness product creators might participate in, Carolyn said that she recently ran the first online health and fitness giveaway event to help health and fitness vendors grow their prospective client lists, but her primary interest has always been to do adswaps with other vendors to help grow her list of potential customers.
For those who have never heard of an "adswap" Carolyn described the tactic as one in which two email list owners agree to promote the newsletter of the other by sending a suitable recommendation to their list to check out the other vendor's newsletter, often with the promise of a free gift (such as an ebook) for opting into the newsletter of the other vendor. Both vendors broadcast to the same number of subscribers so as to keep their adswap balanced. That way, both vendors receive approximately the same number of new subscribers for their efforts.
"It is a win-win situation for the two parties," said Carolyn, "but you do need to find vendors with a list in a niche close to your own for an adswap to work well. That's where my new database of health and fitness vendors should come in handy, and is the reason why I am encouraging everyone in the industry to join."
But adswaps are not the only joint ventures that members might embark upon. Internet marketers are known to pair up, often without ever having met each other in person, to put together products that neither party could manage if they were to go it alone. By leveraging the strengths of others, many marketers have built solid products and reputations that simply would not have been possible otherwise. Carolyn says that she hopes, and expects, that this kind of pairing might become more common in the health and fitness industry as parties begin to better discover one another.
"Basically there is no telling what might come out of a project like this," says Carolyn, "and that's part of the fun of it. But it is also just good business sense to make connections, and that is what this new
health and fitness joint venture member database is all about."
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