/24-7PressRelease/ - SEMINOLE, FL, July 25, 2008 - After months of spending marketing budget on a search engine marketing campaign managed by a local search optimization company and seeing little return on investment, Kevin Votta, owner operator of Better Body Fitness, a personal training and nutritional coaching establishment in Seminole Florida, almost gave up the effort.
"I know that online marketing is a tool that all growing businesses need to add to their marketing efforts", Says Mr. Votta, "but we just were not seeing the results that were projected. Since we were not seeing the addition of new clients, it just made more sense to redirect our marketing dollars elsewhere"
Kevin Votta has 10 years of training and nutritional guidance experience. He has attended the National Academy of Sports Medicine (NASM), and is a Resistance Training Specialist. Mr. Votta finished his Muscle Activation Techniques Jumpstart Practitioner (MAT) Internship in June 2008. He is a muscle specialist and is very well versed in joint function and structure. This translates into a training session that is targeted toward optimal joint and muscle function. By doing so, the clients goal of weight loss, sports performance and or rehabilitation can be carried out in a fashion that allows the body to achieve maximum results with little to no wear and tear on their body.
Luckily, just before Mr. Votta made the decision to give up the online marketing battle, his local internet marketing consultant turned him on to WebXsposure.
"The first problem I noticed was that the search engine traffic was being directed to the Better Body Fitness home page.", reported Derek Brown, CEO and founder of WebXsposure.com, a search engine marketing firm out of Cambridge Maryland, "This allowed for no targeting, no focus, and no conversion strategy."
According to PC World, July 17, 2008 article entitled "Convert Customers With a Perfect Landing Page ", "...if they simply go through to your homepage, you risk losing that sale. Instead, deliver those click-through visitors to a custom-built landing page that focuses on the exact problem your customer is trying to solve when they click through your ad!"
Webxsposure designed and deployed a new targeted landing page at http://betterbodyfit.onwebshowcase.com. The new landing page contained all of the elements commonly marked as best practice by the search engine marketing industry including call to action, focused offer, contact number and form, visual appeal, and conversion funnel. Along with the landing page, WebXsposure deployed a personal search engine campaign strategy.
"Kevin's services come with different expertise.", Explains Mr. Brown, "These different expertise needed to be targeted using different keywords, different ad copy, and different budget distribution in order to produce the optimal results"
The consultants at WebXsposure manage a variety of PPC campaigns. They have clients with monthly budgets of $20,000 and those who spend less than $2000. Although different budgets demand different strategies, all businesses can realize growth through effective search engine campaign management. WebXsposure strives to provide all of their clients with the same high level of service through web site design, text message marketing, search engine marketing and landing pages. Beyond this impressive product line, they also include advanced statistical reporting, A/B testing, and a range of smart bidding options.
According to Inc.com, an online resource for entrepreneurs, users worldwide now conduct at least 880 million searches daily, and of course, that number will keep rising. Research indicates that few searchers venture beyond the first 30 results. So with users most likely to click on the highest-ranked results, it's critical to make sure your site rises to the top. WebXsposure believes there is a bit more to it.
"It is true that the best visibility lives within the top 3 results of any search.", Mr. Brown debates, "However, that does not mean that each and every keyword in a clients list demands a top 3 position to return the most favorable ROI"
With pay per click costs rising daily and competition doubling every day, WebXsposure strives to be the one stop source for expert online marketing consultation. Contact WebXsposure by visiting their website at WebXsposure.com. Find out more about Better Body Fitness by visiting their brand new landing page at http://betterbodyfit.onwebshowcase.com.
About WebXsposure
WebXsposure specializes in providing internet marketing services that are successful, innovative, professional, and of high quality. WebXsposure strives to continuously sharpen its focus, attention and efforts on achieving a reputation for excellence within the internet marketing arena. Respect is earned through leadership, and a commitment to service, quality and results. Through digital marketing tools including search engine marketing, search engine optimization, call tracking, click to call, form to phone, landing pages, web site design, and text message market, WebXsposure strives to offer the latest in online marketing tools.
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