Whataburger Debuts New Buffalo Whatachick'n Sandwich

    SAN ANTONIO, TX, September 28, 2009 /24-7PressRelease/ -- Just in time for pigskin parties and tailgating festivities, iconic Southern burger chain Whataburger unveils its new Buffalo Whatachick'n Sandwich on September 28, featuring a crispy breaded chicken filet topped with fresh lettuce, ripe tomatoes, lightly melted Monterey Jack cheese, two slices of crispy bacon and zesty, creamy buffalo sauce on a toasted wheat bun.

With 60 percent of Americans participating in pre-game festivities, football is the most popular event for tailgating according to the Hearth, Patio & Barbecue Association. Whataburger's new Buffalo Whatachick'n Sandwich offers a spicy new choice and a travel-friendly version of buffalo chicken wings, a tailgating classic. Available through November 9 at Whataburger's nearly 700 locations, the new limited time offer sandwich is ideal for customers looking for convenient and affordable, but classic, flavors on the way to the game or for at-home football watching parties.

Like all Whataburger chicken sandwiches, the Buffalo Whatachick'n Sandwich is made with tender, all white meat chicken breast filets and features freshly sliced tomatoes and lettuce cut daily in each restaurant. It's also served on a four-and-a-half inch wheat bun, baked fresh daily and delivered to restaurants five days a week, a standard typically reserved for grocery stores.

"Like everything we do at Whataburger, our new sandwich can be made to order and uses premium ingredients that are uncommon at many fast food restaurants," said Whataburger Vice President of Marketing and Innovation, Todd Coerver. "With a creamy sauce featuring hints of jalapeño peppers and blue cheese, we created our new Buffalo Whatachick'n Sandwich to offer a little kick for the many customers who told us they are interested in bolder flavors."

Other limited-run chicken menu items at Whataburger have included the popular Peppercorn Ranch Whatachick'n and the Honey BBQ Chicken Strip Sandwich.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with nearly 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Suzanne Miller or Allison Yeaman
SPM Communications
(817) 329-3257
[email protected]
[email protected]

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
[email protected]

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