ATLANTA, GA, January 09, 2009
/24-7PressRelease/ -- What's Up Interactive has launched an enhanced media center for its client Stratix, giving the mobile enterprise supply chain solution provider a more user-friendly Web platform for present and prospective customers.
The enhancement includes the agency's proprietary EZ Post content management system (CMS) that allows greater client facility with controlling its various multi-media communication vehicles.
"Stratix has some great success stories to tell, so they asked us to create a vehicle that lets them do that more efficiently," said What's Up CEO Richard Warner. "Now people visiting the site have one place to find all the relevant information they're looking for, and Stratix has a system in place that allows them to more easily and strategically program their content."
"The new media center makes our site a more powerful marketing agent," said Stratix VP/marketing & strategic alliances Paul Shiman. "Companies that are interested in us can find the information they're looking for quickly, which means that they are spending more time on our site. -
The media center has a "genius" feature that suggests content for visitors, pointing them to additional information that helps them fully grasp the ways Stratix can help their businesses operate more efficiently and profitably.
"EZ Post offers us a more robust content management system," Shiman said. "We can easily change or add things to the media center -- components like podcasts, PDF's, brochures, video -- which means we make the most of our Web marketing budget."
"Stratix is an example of a client who wanted a CMS that would allow its people to update content on their own," Warner said. "EZ Post is powerful and highly customizable. In addition to traditional content management, it can schedule post publishing, facilitate calendaring, manage multimedia files and documents -- it's a multi-faceted tool."
About What's Up Interactive
What's Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers' businesses. WUI delivers creative online strategies that engage visitors and convert them to buyers through Web site design, development and technology; multimedia solutions including video and podcast production and innovative social media marketing. In addition to Stratix our clients include The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, among many others. To learn more visit http://www.whatsup.com.
About Stratix
Stratix delivers all the technology and service components for implementing WWAN, WLAN, VOIP and RFID to companies who need to move and access mission critical data anywhere anytime. From architecting mobile software solutions to provisioning and activating rugged mobile handhelds, Stratix provides the end to end solutions for delivering secure information wirelessly across a company's enterprise. Today Stratix serves Fortune 1000 companies in the Retail, Transportation & Logistics, Field Service and Government supply chain. We engage with fast-moving enterprises and bring a strong understanding of mobile technology, but more importantly how it will deliver greater levels of productivity by the people who use mobility.
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