CHICAGO, IL, February 16, 2010
/24-7PressRelease/ -- Do you find yourself craving hot peppers or hot sauces? Does the taste give you a curious satisfaction even though you know you'll pay a price sooner and later? Welcome to a new addiction defined by the rush of endorphins to your brain caused by a poison known as capsaicin.
"Capsaicin can kill you in high concentrations." This according to Steve Nubie, the author a book on the subject that explores extreme cuisine. "If you ever want to plant something in your garden untouched by bugs or animals, make sure it's a member of the nightshade family and pepper plants land squarely in that category. Especially the hot ones. Animals in nature know to avoid the bad stuff. Humans aren't that smart."
So what's the obsession with the hot stuff? "Endorphins." Nubie said. "It's a chemical released by the brain that creates a feeling of pleasure. It's a defense mechanism for pain. It's a counterpoint to adrenaline that gives us the ability to survive extreme stress or injury. A flood of chemicals to calm us and help us survive an attack from a saber-tooth tiger or the stampede of a herd of mastodons... except we seem to have forgotten they don't exist"
So what's a caveman to do? "Munch a raw jalapeno or serrano pepper. Maybe mash a habanero and rub it across your lips. They all have a pure poison called 'capsaicin" and your body will go into overdrive to compensate. Name the threat from snakes to saber-tooths to mastadon rampages, and one bite of the right hot-pepper will take you back to fright-or-flight with an endorphin rush to ease the pain" Nubie was a bit philosophical and somewhat perplexed by the facts. "It hurts. Eating hot peppers or hot sauces hurt. Everything we feel says 'no' but we persist. Nubie covers the range of hot peppers in his book, "Real Men Eat Meat." "I participated in a number of chili competitions and the hardest thing was getting the proportions right with the hot peppers." Nubie said. "I developed a formula that let's you adjust the heat to exactly where you want. A necessary step when you're essentially adding a natural poison to a recipe."
Real Men Eat Meat is available online at: https://www.smashwords.com/books/view/5092 , and at http://www.Amazon.com
About The Steve Nubie Company
Steve Nubie has been writing professionally for 35 years. He has 3 books published including No Time Like the Present, a time-travel novel based on 20 years of research across historical texts, scientific journals, linguistics, mythology and comparative religion. He has also published Navigating the Creative Process: 6 Steps to Creative Success. In it he leverages 3 decades of experience working commercially in creative. It's the first book that takes a look at the key factors and critical success factors across the entire creative process from insight to marketing. Most recently, he has published an anecdotal cookbook titled Real Men Eat Meat. In it he examines the curious relationship men have with certain recipes and cooking styles that range from the primitive to the scientific. His books can be found at amazon.com and smashwords.com using the search words "Steve Nubie"
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