All Press Releases for July 06, 2017

Wilde East Towne Honda Delivers One of the First Civic Type R's in Wisconsin

The long-awaited Civic Type R is the first Type R-badged Honda to be sold on American soil. Honda's Type R is completely at home and totally alive on the track, yet is designed for all driving conditions and features three distinct driving modes.



    MADISON, WI, July 06, 2017 /24-7PressRelease/ -- The wait for the coveted Honda Civic Type R is finally over for Wilde East Towne Honda customer, Brandon James, who pre-ordered his vehicle months in advance. Jerry Ortega, sales and leasing consultant at the dealership, alerted James with news of his vehicle's arrival on June 28, 2017. Wilde East Towne Honda is one of the first dealerships in the entire state of Wisconsin to deliver a Civic Type R.

"When such a highly anticipated vehicle like the Civic Type R comes in, it sells extremely fast, and we were beyond thrilled to receive our first," said Peter Bothe, new car manager at Wilde East Towne Honda. "Within hours of arriving at our dealership, the new Type R was already in the hands of a great customer."

The long-awaited Civic Type R is the first Type R-badged Honda to be sold on American soil. Honda's Civic Type R is completely at home and totally alive on the track, with a body and an engine that defines racing perfection. Still, the 2017 Civic Type R is designed for all driving conditions and features three distinct driving modes: Comfort, Sport (default) and +R.

"After driving the Civic Type R for the first time, I immediately noticed the powerful acceleration and handling of the vehicle," said Ortega. "Honda went above and beyond in producing and manufacturing the 2017 Type R, as a daily-use or a track-ready vehicle."

About Wilde Automotive Group
The Wilde Automotive Group is a family-owned and operated business, founded by Harold L. Wilde. His automotive career began in 1945 in Michigan, where he opened a two-man used vehicle sales operation. Today, the Wilde Automotive Group has grown to include 12 dealerships in Wisconsin and Florida, with more than 700 employees. Harold Wilde's legacy continues under the leadership of his wife, CEO Mary Ann Wilde; his son Mark Wilde, president; Pat Donahue, vice president; CFO Sharon Bloom; Jorge Hidalgo, principal partner at Wilde East Towne Honda; and Tracie Pierce, director of marketing. For more information, please visit: www.wildeauto.com.

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Contact Information

Tracie Pierce
Wilde East Towne Honda | Wilde Automotive Group
Madison, Wisconsin
United States
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