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SAN FRANCISCO, CA, April 02, 2009
/24-7PressRelease/ -- Wine 2.0, the innovator in social networking and events in the wine industry, today announced that Hahn Estates has joined as a Cornerstone Sponsor for the entire 2009 Wine 2.0 Events Season for both consumer wine tasting and trade events around the US.
"The team at Hahn Estates gets it," said J. Smoke Wallin, Chairman, Wine 2.0. "Hahn Estates understands that in a down market like today, you have to be visible to weather the storm. Hahn has a great opportunity to grow market share from entrenched, but complacent competitors. By participating as a strategic partner in Wine 2.0 events, Hahn demonstrates their commitment to building their business with both the trade and consumers."
Hahn Estates is located along California's central coast in the renowned Monterey County appellation and within that, the Santa Lucia Highlands, home to the Hahn Family's vineyard estate. Nicolaus ("Nicky") Hahn and his wife Gaby discovered a love for California wines in the mid-1970's. A two-year search led them to the breathtaking beauty and ideal growing conditions of Monterey County where they subsequently purchased two ranches on which to plant vineyards and start a winery. Their first wines, released under the Smith & Hook label, received numerous awards and critical acclaim.
"Hahn Estates is excited to build upon our relationship with Wine 2.0 and looks forward to exposing our brands to their enthusiastic wine loving member base." Said Lisa M. de Bruin, Director of New Media Marketing, Hahn Estates, "Hahn Estates goal right now is to get in front of as many new consumers as possible and showcase our award winning wines at in-person wine tasting events and in online social media. Wine 2.0 San Francisco @Crushpad today and the other Wine 2.0 events give us the perfect opportunity to do so with a great economic return on investment."
About Wine 2.0
Wine 2.0 is the innovator in social networking and events in the wine industry. Wine 2.0 focuses on the next generation wine consumer and breaks down the barriers to learning about, experiencing and enjoying wine. Wine 2.0 events feature the newest generation of emerging technology companies, services and communication tools that are changing the world of wine. (
www.winetwo.net)
About Hahn Estates
In 1991 Nicky decided to follow up his success with Smith & Hook and create a new wine brand aptly named Hahn Estates. The Hahn brand was created to showcase supple, accessible, and attractively priced wines from the family's Monterey County vineyards. The Hahn wines are produced from five vineyards located in the Santa Lucia Highlands and Monterey County appellations. This region boasts the most varied climatic conditions of any region in California.
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