- Products & Services
- Knowledge Base
...beverage brands that properly leverage social media are able to build long-lasting relationships with influential consumers. The #WITS2014 Wine Tweetup will likely be one of the most wide-reaching...
NAPA, CA, June 12, 2014 /24-7PressRelease/ -- The 10th Annual Wine Industry Technology Symposium (WITS) has partnered with Taste140 to again host a worldwide virtual wine tasting event June 30 - July 1, 2014 at the WITS event, which this year also includes a new concurrent Beer Industry Technology Symposium (BITS).
While it is anticipated that conference attendees will naturally be active across various Social Media platforms using the #WITS2014 hashtag over the course of the two-day conference, organized and focused online wine tastings have also been scheduled with participating wineries including: Franciscan Estate Winery (Franciscan Estate 2011 Magnificat Napa Valley), Garnet Vineyards (Garnet 2012 Monterey Pinot Noir), Jamieson Ranch Vineyards (Jamieson Ranch 2011 "Double Lariat" Napa Valley Cabernet Sauvignon), Kendall-Jackson Winery (Kendall-Jackson 2011 Grand Reserve Cabernet Sauvignon), Renwood Winery (Renwood 2011 Premier Old Vine Zinfandel) and Wente Vineyards (Wente 2012 Morning Fog Chardonnay).
In advance of the #WITS2014 WineTwits Tweetup, Taste140 is shipping wines from each participating winery to online wine influencers and bloggers who have committed to live participation. The wines will also be available for tasting at the event, so that event attendees can contribute to the conversation and post their tasting notes, experience and feedback.
"Having attended WITS since its inception in 2005, I've gained valuable insights directly from wine industry thought leaders while forging immeasurable relationships which have continued to grow over the years," said Stephen Gilberg, Taste140 and WineTwits founder. "Similarly, beverage brands that properly leverage social media are able to build long-lasting relationships with influential consumers. The #WITS2014 Wine Tweetup will likely be one of the most wide-reaching virtual tastings to date."
"We are pleased to partner with these fantastic wineries and with WineTwits to bring some of the #WITS2014 experience beyond the conference in Napa and to bloggers and consumers around the country. This online event demonstrates the power of a connected wine community and has become a fun highlight of the event each year," said J. Smoke Wallin, WITS founder and co-chair.
The 2014 Wine Industry Technology Symposium (WITS), which will run concurrent with the first Beer Industry Technology Symposium, will cover a wide range of wine and craft beer industry topics such as mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking. Panels of leading restaurant and grocery operators will also provide valuable insight as they discuss their first-hand experience with wine and beer consumers.
Registration is now open at www.wineindustrytechnologysymposium.com.
About WITS: The Wine Industry Technology Symposium (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 10th annual WITS is June 30 & July 1 in Napa, CA. This year, the newly formed Beer Industry Technology Symposium (BITS) will be held in conjunction with WITS. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn.
About DrinkTwits, LLC (Taste140/WineTwits): Founded in 2008, DrinkTwits is a social media firm comprised of interactive food and beverage-related social media channels. Its flagship entity, @WineTwits is a Twitter-powered community with 100,000 followers dedicated to wine consumers, retailers, vineyards and experts. In 2009, through its network of leading social influencers, the firm pioneered the practice of online virtual tasting via its Taste140 social tasting platform, which allows brands to virtually pack their tasting room with hundreds of people and have their recommendations instantly reach thousands worldwide. For more information, visit www.Taste140.com or www.twitter.com/winetwits.
For more information about the Wine Industry Technology Symposium, contact Kathy Archer of the Wine Industry Symposium Group at 707-261-8719 or firstname.lastname@example.org. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or email@example.com.
# # #