TORONTO, ON, November 06, 2013 /24-7PressRelease/ -- The new start-up, backed by Microsoft Bizspark and under guidance by MaRS and Ontario Network of Entrepreneurs, aims to provide faster, simpler, and engaged online sample to a wide magnitude of research firms. WiseSample "interacts" with hundreds of websites real time, analyzes them through Webtrends, Core Metrics and Google Analytics, to map the most relevant sample for any research.
Pioneered by former Toluna Client Services Leader, Gaurav Agarwal, WiseSample aims to understand the social behavior and cultural phenomena of people by using "Netnografi". Netnografi is the branch of ethnography that analyses the behaviour of online respondents, to provide useful insights. As a method, "Netnografi" is faster, simpler, and more naturalistic and unobtrusive.
Founder and Managing Director, Gaurav (pictured) explains "We are driven by quality, and strongly believe that sample and respondents is much more than incidence and response rate. We want to make the survey taking experience social and incredibly enjoyable for our audience anywhere in the world, delivering high-quality responses and hence superior insights for our clients".
WiseSample Inc. is a leading provider of online sample to various market research and advertising firms.
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