SAN MARCOS, December 08, 2008
/24-7PressRelease/ -- With great success the bilateral promotion of Chilean and Argentine Wines onboard National Geographic Explorer Cruise has culminated. Its crossing started in Puerto de Callao-Peru, went through Puerto de Coquimbo, Juan Fernández Islands (Robinson Crusoe), and crossed the whole Chilean coast, until it arrived in Chait n, South of Chile. Most Nat. Geo. Explorer's passengers were high purchasing power Americans who enjoyed Malbec, Carm nčre, Cabernet Sauvignon, Nebbiolo, Sauvignon Blanc's wine tastings and mix of Botalcura, San Pedro, Santa Helena, Cabo de Hornos, Altaīr from Chile and A Lisa from Noemia de Patagonia, Rio Negro-Argentina.
Within the 15-day crossing, passengers were able to know more about the mentioned wines, and they had also access to carefully taste and analyze them in wine tasting events organized by Andes Wines. Wines that most surprised Americans were Nebbiolo and Cayao from Botalcura, Noemia de Patagonia, Cabo de Hornos from San Pedro and Vernus from Santa Helena, which participated in an exclusive Premium wine tasting.
According to passengers remarks, the eleven tasted wines were a surprise, as they were all often drinking Chilean wine during the year. However, they did not know that wine quality was in a high level. One of the wine characteristics that like the most was their complexity. The same was with the only Argentine tasted wine, which was very well received.
Other tasted wines were Botalcura La Porfia Carm nčre and Cabernet Sauvignon, San Pedro 1865 Single Vineyard, and two Sauvignon Blanc from Leyda and Elqui Valley 1865 and Castillo Molina.
Priscila T llez, Global Marketing Manager San Pedro pointed out that "Viņa San Pedro- present in almost 80 markets on all five continents- is a very important agent in Latin America and with great demand in United States-, that is why we supported this Chilean wine tourism and promotion initiative carried out by Andes Wines, because it is aimed to our target market, such as the American one; we also consider interesting and innovative the scenario of a cruise crossing the whole Pacific coast in order to show our wines. And because of the spreading level that this activity had in its previous versions, we think that it contributed to spread our brands."
"We wanted to be in this cruise with our Premium wines, such as 1865 Single Vineyard and Cabo de Hornos, first of all, in order to show the audience San Pedro wine's excellent quality: awards in international competitions and acclaimed by experts."
This trip also went through that place- unique in the world- in the southern part of our country, which honors our wine, Cabo de Hornos .
We think that having tasted it "in situ" will be an unforgettable experience. Besides having presented two wines of our line 1865 Single Vineyard, that embodied all the work of our enological team and represented a hundred percent the typicality of every terroir through their grapes.
Verķnica Barros from Viņa Botalcura Marketing pointed out that "We participated in National Geographic Explorer Cruise because, undoubtedly, it has an associated attractive which gives it seriousness and recognition at international level. We are strategically focusing on the American consumer, just as most of these cruise's passengers are, that is why we are interested in they knew Botalcura wine as part of Chile's attractions, in order to reinforce country's image with Chilean wine, specially the good ones, for those experts and wine lovers' demanding palates."
"In this adventure, passengers could taste Botalcura. This way, they could fix in their memory this wine which made them live an extraordinary experience, that they will never forget. Then, they will be able to buy Botalcura in United States through our web site or directly in specialized shops", remarked Barros Verķnica.
Tastings were carried out by the Agronomist, Maximiliano Morales -who has the II Level Certificate of Wine & Spirit Education Trust- being part of the Nat. Geo. Staff three years ago, performing wine tastings through Patagonian Channel.
Andes Wines Communications
(56) 9 - 9-219 7117
andes@andeswines.com
About Andes Wines
Only bilingual wine and tourism site in south america. We organize wine events and provide consulting to investors interested in developing business in Chile and Argentina.
Please contact to andes@andeswines.com
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