SOUTH JORDAN, UT, June 05, 2013 /24-7PressRelease/ -- A company's website has just 50 milliseconds to establish an effective and lasting impression for the business. Wollam Construction had already developed a stellar industry reputation, but their website simply wasn't conveying this to its visitors in the small first impression window. The company realized their need for a website that could better represent their company and contacted Red Olive Inc., a Utah SEO & design agency, to redesign their website to provide a more enjoyable user experience.
The process began with multiple design meetings where the site's goals, audience and features were discussed. Once the layout had been determined, Wollam Construction anxiously awaited the release of their new site which launched on May 29th, 2013.
What went in to the process?
Wollam Construction needed a large site that could effectively showcase their many mining, cement and oil and gas projects in the Intermountain West. It was also important that it deliver all necessary information about the company in accessible locations on a clean layout. Red Olive realized this and worked with the heavy industrial contractor to build a site that would possess both unique design and functionality.
The new site features pages for each of the important aspects of the company including their safety precautions, history, past and current work, contact information and employment. It also displays a wide variety of project photos throughout the site that catch the eye of a site viewer and give them an instant look at what the company can do. Wollam Construction's website now utilizes the most advanced web design to accurately convey their excellence as a company to potential and existing clients.
What are the anticipated results?
As mentioned earlier, the goal of Wollam Construction's new website was to give their current and potential clients a more enjoyable experience when they visited them online. Now that this has been achieved, Wollam Construction is expected to see a higher online conversion rate for leads and quote requests. The increase in conversion will be attributed to:
• A cleaner layout that can be navigated more easily
• A more impressive design that is tailored to their target audience
• Clear and prominent examples of their work on more pages of their site
Ultimately the new site will give users a sense of the company's professionalism, experience and core values within the short first impression window to establish a solid online reputation. For more information on the site's launch and performance, please get in touch with the media contact listed above.
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