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World of Beer Gilbert to Host SourFest 2014

Popular craft beer tavern celebrates unique sour ales.
    GILBERT, AZ, May 15, 2014 /24-7PressRelease/ -- Gilbert craft beer drinkers, pucker up! World of Beer (WOB) Gilbert, a beer-centric tavern known for an extensive collection of craft brews from around the world, is excited to host the inaugural SourtFest 2014, an event celebrating all of the sour, tart and funky ales that make your mouth pucker. WOB Gilbert will host this weekend-long festival May 16-18 from 11am - 2am at World of Beer Gilbert, located at 2224 E. Williams Field Road.

WHAT: SourFest 2014
WHERE: 2224 E. Williams Field Road, Gilbert, AZ
WHEN: May 16 - 18 from 11am - 2am

Beer lovers looking for that extra flavor punch are welcome to attend SourFest 2014, which will celebrate Lambic, Gueuze, Flanders Ales, Berliner Weiss and a variety of sour ales known for their tart flavor. WOB Gilbert will be tapping sours from many renowned breweries, including Marble Brewery, Firestone Walker Brewing Co., Rodenbach Brewery, Fate Brewing Company, Crooked Stave, Funkwerks, Destihl, Borderlands Brewing, Boon Brewery and Goose Island. Enjoy Happy Hour pricing with $1 off all drafts until 7pm, when there will be several special sour beer releases from the WOB Gilbert cellar.

"We are passionate about craft beer and encouraging people to try something new," said Zach Fowle, Area Marketing Manager of World of Beer in Arizona. "This is going to be an awesome event to come out and have a great time while expanding your craft beer knowledge."

Tavern Fare will be served from the WOB Gilbert kitchen. All ages are welcome in the tavern until 7pm, after which the event will cater to ages 21 and older. Live music will be featured at 9pm on Friday and Saturday evening, with special performances from local musical guests Karen O on Friday and Johnny Lee on Saturday.

To learn more about the event, or to get information on joining the WOB Gilbert Loyalty Club please visit http://www.wobusa.com/Gilbert or call (410) 814-1385.

It can be said that the 'WOB Culture' is unlike any other. The specially-trained staff has completed an intensive, two-week beer school, and is on-hand to guide customers through the World of Beer experience, centered around a global menu of beverages, live music and televised sports.

WOB steadily rewards its customers by offering a Loyalty Club Program, gaining them access, appreciation and rewards that only WOB can offer. The program is available to all guests, and is easily accessible through the WOB app (available for iPhone and Android smartphones). It's WOB culture in the palm of your hand.

World of Beer was founded in Tampa, FL in 2007. There are 55 taverns currently operating in 17 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC, MD, MI, NJ, NY and WA).

World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers, cocktails and tavern fare on the planet while increase their craft beer knowledge in a comfortable and upbeat setting. Visit http://www.wobusa.com for more information.

Hype Group: Hype Group (www.hypegroup.net) is a full-service marketing, advertising and public relations agency.

Note to Editors: To schedule an interview please e-mail brooke@hypegroup.net or call 727.623.9085.


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Brooke Boyd
Hype Group

St. Petersburg, Florida
United States
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