/24-7PressRelease/ - FROME, UK, May 25, 2007 - Rising star among the independent New World wine specialists, Nicky Burston, recently wowed the judges at the South West Business Awards to be crowned Entrepreneur of the Year 2007:
"I only started trading in January last year, so this is beyond my wildest dreams!" says World Wine Agencies director and busy working mum, Nicky B whose key aims are to demystify wine for consumers and make good quality, value-for-money wine more widely available.
NEW ARGENTINE RANGE MAKES BIG SPLASH ON THE POLO CIRCUIT
Earlier this month Nicky announced landmark agreements with three of the UK's top polo clubs, to launch the La Chamiza polo range of wines from Argentina into the UK market and she has recently negotiated for La Chamiza to feature in the London On-Trade through the Maxwells group of leading restaurants. The team at WWA will be working closely with the events teams at the Beaufort Polo Club, Ascot Park Polo Club and The Royal Military Academy Sandhurst Polo Club to run an exciting series of polo hospitality packages and promotions throughout the next five seasons.
VON BUHL EXCLUSIVE AGENCY AGREEMENT
Just last week Nicky signed the exclusive agency agreement to distribute the multiple award-winning Reichsrat Von Buhl range of wines across all channels. Commenting on the agreement, Nicky said: "We're anticipating positive press for the '06 vintages later this year and will be introducing some exciting and funky concept brands with the '07 harvest including a dry Riesling QbA for the wholesalers at a target retail price of 7.95"
CALIFORNIA TAKES CENTRE-STAGE ON STAND H4
Also on the stand, Nicky will be showcasing wines from Jewel (California) - winner of over 400 top awards in four years and rated as "one of the top 10 best value producers from California" by Tom Stevenson in his Wine Report 2007; Middlevlei and Brick Road (South Africa); private label Vaquero and new entry level brand Saturday Red from California - which launched at the Wine Institute of California annual trade tasting in March seeking to be fun, unpretentious and approachable and is already proving to have strong consumer appeal - currently listed nationwide in Co-op and positively flying off the shelves. The show will also see packaging redesigns for the already popular Sacramento Trail, Sandhill Crane and Paradise Point wine ranges, reinforced by an 'Ambassador Trip' to California for valued customers in the second week in June.
ON-LINE EZINE GOES OUT TO WORLDWIDE SUBSCRIBER BASE
Due out today is the second edition of 'First Press' (which launched in March on http://www.jancisrobinson.com) - the WWA quarterly Ezine featuring comment from regular columnist, larger-than-life wine guru Olly Smith.
The LIWSF edition of 'First Press' is now live at: http://www.worldwineagencies.com/ezine.htm
Drinks Network ... marketing communications for boutique wineries worldwide
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
- 2007, agencies, awards, beaufort, burston, business, california, chamiza, club, entrepreneur, evening, fair, institute, jancis, jewel, liwsf, london, new, nicky, olly, polo, post, red, robsinson, saturday, smith, south, the, west, wine, world, year
Read more Press Releases from Francesca Law:
