WorldNomads.com and Lasso Communications - A Dynamic New Team in the Travel Industry

    DENVER, CO, February 25, 2009 /24-7PressRelease/ -- WorldNomads.com, leading global travel insurance provider, announced today that it has named Lasso Communications as its Public Relations firm in North America. Lasso has been appointed by WorldNomads.com to create a multi-channel, strategic PR campaign aimed at introducing North American travelers to one of the fastest growing travel brands today.

Chris Noble, GM of WorldNomads.com, states, "With Lasso Communications' strategic leadership, knowledge of the online space and experience within the travel industry, I have full confidence that we have chosen the right partner to help expand our growing brand within the North American market."

WorldNomads.com provides travel insurance and travel safety services for adventurous and independent travelers - for people who are bold enough to add activities such as bungee jumping or shark cage diving to their itineraries. World Nomads can also extend policies online, from anywhere in the world, 24/7, even if someone is already travelling, a necessary requirement for the adventure traveler.

In addition to their insurance product, WorldNomads.com also provides travelers with free language guides, travel journals, travel safety tips and scholarships for budding journalists. WorldNomads.com also run its own charity program, Footprint. To date the charity has seen over $700,000 raised for community development programs around the world and plans to raise much more in 2009.

"Our World Nomads often receive hospitality from some of the remotest and impoverished communities around the world, we want to provide a means by which they can give back, as well as stay connected and safe when they travel," states Chris Noble.

With customer service at the forefront of everything they do, World Nomads provides world-class insurance to allow people to keep traveling safely.

A Quick Look at WorldNomads.com: World Nomads Travel Insurance is available to people in over 150 countries and is designed for adventurous travelers. WorldNomads.com offers overseas medical care, evacuation coverage, baggage coverage, as well as coverage for extreme activities such as snowboarding and canyoning. With an intense focus on customer service, deep knowledge of travel technology and a passion for excellence, WorldNomads.com has created a brand that keeps people confident in their travels. http://worldnomads.com

A Quick Look at Lasso Communications: Founded and directed by Alexia Nestora, Lasso Communications is a group of passionate and energetic professionals that know how to create buzz for the brands they represent. Lasso does this by developing communication strategies, building online public relations platforms, engaging in social media networks as well as other methods they believe fit their clients' needs. For more information and media inquiries, please contact Alexia Nestora at [email protected].

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