HATTIESBURG, MS, February 10, 2012
/24-7PressRelease/ -- Boyd Murphy, creator of Murphy Underwear, featuring MX-P Anti-Microbial Moisture Barrier Technology announced today that his firm will launch their web-site at http://www.murphywear.com to coincide with the retail product launch at the February 13-15 Magic Show in Las Vegas.
"The web-site contains a number of features that will enable visitors to more completely understand the unique benefits we have crafted into our garments", said Mr. Murphy. "Fit and comfort are of course a constant, but the barrier technologies we have pioneered and our quick-wicking weave make the wearer a more confident man and the user experience amazing".
"The world would not seem to need another choice for men's underwear", said Alexis Bruning, V.P. of New Product Development for Florence, KY based Duquesa Marketing who acted as Management Consultants for the Murphy Underwear project. "That is until consumers learn about the amazing MX-P Anti-Microbial Moisture Barrier Technology built into each pair of Murphy Underwear and the plush eco-polished cotton used to maximize product performance".
"The web-site (www.murphywear.com) will be of great interest to men interested in combining the finest in fashion and comfort while addressing the embarrassment that can happen at the most inopportune times. Murphy Underwear wearers know that they never have to worry about Murphy's Law".
Duquesa Marketing, an international marketing consulting firm, has assisted businesses large and small, entrepreneurs and inventors in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of customized strategies.
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