Contact: Jenny Barrett or Chelsey Tyson
jenny@parksassociates.com; Chelsey@parksassociates.com
972-490-1113
Yahoo! Keynote to Address Implications of Video Content at
Fall Focus: Making Media Meaningful
/24-7PressRelease/ - DALLAS, TX, October 27, 2005 — Parks Associates announced today that Bradley Horowitz, Director of Technology Development, Search and Marketplace Group, Yahoo! Inc. will present the day's closing keynote on November 10, 2005, for Fall Focus: Making Media Meaningful.
Fall Focus, hosted November 9-11, 2005, at the Fairmont San Jose, is an executive conference bringing together over 300 marketing and strategic planning executives. Leading market analysts Parks Associates will host the event, which will address strategies, product and service development, and future business growth regarding meaningful content delivery and media personalization.
Mr. Horowitz will address the conference attendees at 5:15 p.m. on Thursday, November 10, 2005, with his keynote The Personalization of Video Content on the Internet. He will explore the proliferation of video content on the Web and the implications for consumers and content providers as the landscape changes. Further, he will discuss the current and future state of multimedia search as it pertains to both the Internet and consumers' viewing habits, including how consumers will be able to add their own tags to content for future reference and share the tags with others.
"As online video evolves, search engines will play a greater role in the distribution of mainstream and user-generated content," said Bradley Horowitz, director of technology development, search and marketplace group, Yahoo! Inc. "Yahoo!'s powerful video search technology, combined with its strong relationships with content providers, positions it to be at the forefront for online video entertainment."
Research from Parks Associates reveals that by 2009, entertainment spending among U.S. households will total $250 billion. In this time, consumers will witness an escalation in the amount of content and also gain more control over the presentation of that content.
"We are excited to have Yahoo! at Fall Focus," said Tricia Parks, president of Parks Associates. "It will be crucial to the success of the connected home to present content in a meaningful way, and Yahoo! is an established leader in search techniques, online services, and information navigation. Fall Focus attendees will benefit greatly from Mr. Horowitz's keynote."
For more information on attending this event or participating as a sponsor, visit http://www.fallfocus.com.
About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and evaluation of the "focus" topic. These conferences typically host 300+ people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts. http://www.fallfocus.com
Parks Associates is a market research and consulting firm that provides information and analysis on emerging residential, small office, and light commercial technologies. Our market expertise encompasses the full range of connected-home solutions, including home networks, digital entertainment, broadband and Internet services, and home systems. http://www.parksassociates.com
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