TAMPA, FL, March 28, 2012 /24-7PressRelease/
-- Yale Lift Trucks of Florida and Georgia, a thirty year veteran forklift dealer announced that it will be rebranded MacKinnon Equipment & Services effective April 1, 2012. The new name does not signal any change in the company's product line coverage, policies, employees, or ownership-which remains family-owned and independent.
Company Founder and CEO, A.D. "Sandy" MacKinnon purchased the Tampa dealership formerly known as Yale Gulf Atlantic in 1982 and maintained the Yale name as part of the brand after the acquisition. MacKinnon has devoted his career to promoting the Yale brand from his positions as Salesperson and National Sales Manager for Yale Material Handling to owning the Yale forklift dealership. Over the years, the dealership added various product lines including Capacity Yard Spotters, Princeton Piggybacks, Factory Cat Sweepers and Scrubbers, Taylor Dunn Personnel Carriers, and most recently JCB Construction Equipment. With the company's continued growth, the Yale name no longer fits the dealership.
MacKinnon believes that the dealership has a much stronger future as an equipment solutions provider as opposed to being known as a manufacturers' representative. He pledges to continue to add product lines and services that will add value for customers. MacKinnon remarked, "While my name has been absent from the marquee, I have been a part of the daily operation of the dealership for 30 years. With the new name, I promise a renewed commitment to providing the highest level of service to our valued customers," MacKinnon commented. "I hope to keep MacKinnon Equipment and Services a family-owned business for generations to come."
Yale Lift Trucks of Florida and Georgia and JCB of Florida and South Georgia began notifying their suppliers and customers of the change in January 2012. For more information on the 30 year history of the dealership or about the name change, please visit www.yaleflorida.com/namechange
Yale Lift Trucks of Florida and Georgia has been selling, servicing, renting, and repairing forklifts since 1982. The Yale dealer has been named a Dealer of Excellence for 16 years. In March 2010, the dealer added JCB construction equipment to their product line under a division names JCB of Florida and South Georgia. They were named JCB New Dealer of the Year for 2010.