Yeoman Announces Date for "Lies, Damn Lies" Online Data Webinar

    PORTSMOUTH, NH, February 22, 2012 /24-7PressRelease/ -- Yeoman Technologies has announced the date for its webinar: Lies, Damn Lies and Web Stats - Figuring out What Online Data Matters. The webinar, which will take place live on Thursday, March 15th at 10 am Eastern, will be provided free of charge, but registration is limited. Interested executives may register on the Yeoman website: http://www.yeomantechnologies.com/events

According to Yeoman Technology President and event presenter Mike Healey, "The Internet is a data junkie's dreamland. There are reams of data that will choke the largest Excel spreadsheet and give you a million ways to slice and dice user data. Companies now instantly have access to buyer trends and online behavior that in the past would have taken months or years to gather."

"However, this explosion of data comes with some serious challenges. First and foremost is figuring out what data matters and how it correlates to sales. Second is being able to harness this information into a usable format that helps you take action. Lastly, there needs to be a commitment to continuously assess your analysis tools, adjusting them as the web - and your business - evolve."

The webinar will include an overview of the key data elements every manufacturer or publisher should use as part of their online business intelligence program. This is not a technical review, but rather a business level discussion of the way to look at sales and distribution results.

This session is specifically for manufacturers, publishers, and technology firms. Preference will be given to Yeoman customers and guests that match the session profile.

The webinar is free to the public, but registration is limited. Users can register at:

http://www.yeomantechnologies.com/events/lies-damn-lies-and-web-stats ... ta-matters

Presenter Bio:
Michael Healey is the founder and President of Yeoman Technologies. He has over 20 years of experience in technology and software integration. Mike previously served as chief technology officer at GreenPages Technology Solutions (www.greenpages.com) and President of network integrator TENCorp, which was acquired by GreenPages in 2006.

He is a Senior Contributing Editor and Analyst for InformationWeek and writes extensively on cloud and Internet developments. He has a BA in operations management from the University of Massachusetts Amherst and an MBA from Babson College.

About Yeoman Technologies:
Yeoman Technologies (www.yeomantechnologies.com) is a unique collection of engineers and consultants focused on helping manufacturers, developers and publishers optimize their multi-channel Internet sales and distribution models. The company is headquartered in Portsmouth, NH. The consulting team works throughout the US and overseas.

Contact Yeoman at 800-667-6098 or [email protected] for any additional questions.

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