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All Press Releases for July 07, 2005 »
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Yoga Fashions and Philosophies
High Tech Style Expert Mary Jo Matsumoto Explains Why It's Okay For Yogis To Wear Beautiful and Poetic Yoga Clothes 
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    /24-7PressRelease/ - Los Angeles, CA, July 07, 2005--Despite the seeming contradiction between fashion and spiritual evolution, designer Mary Jo Matsumoto champions the creators of yoga lines and products who are in the business of changing the world for the better. In her weekly style column at http://www.sheknows.com Mary Jo points out, "Even yogis need to wear something. Why not wear something beautiful and poetic?"

Unlike many reviews of yoga fashions, Mary Jo, a long-time yoga student, melds the philosophies of world famous yoga teachers with the inspiration behind the companies who make some of the most inspiring yoga goods on the market. Along with presenting a round up of the best yoga tee shirts with positive messages like "Do Good Often," "What You Do Matters," "Steady Bliss," "Happiness Is Within," and "My Life Is My Message," Matsumoto also presents new technological breakthroughs in yoga fashion such as milk tees and soybean cashmere. "My new passion is high tech as it relates to fashion and my favorite finds are those where low tech is elevated to high tech. Who would have thought that organic cow's milk could be dehydrated and spun into a silky tee that reduces hot flashes? Or soybean could be woven into cashmere to promote collagen production in the skin?"

Focusing on the importance and practicality of having a good fit, Mary Jo goes on to provide readers with the latest and greatest in the yoga world. Yoga mats designed with the earth sign of your choice, the prettiest yoga mat carrier, the cleverest yoga cards, the best yoga mist on the market, and finally her own luxury yoga tote design are just a few items from the round up. It's Mary Jo's hope that you'll create an experience for yourself that will make you want to continue your own journey.

Mary Jo Matsumoto is the author of "How To Get A Body Like A Rock Star (Without Suffering, Starvation, Or Spending A Fortune)" and writes a daily style blog at http://www.trustyourstyle.com. A Los Angeles based fashion designer who specializes in high tech fashion commentary, she is frequently interviewed by publications such as US News and World Reports, USA Today, Glamour, Cosmopolitan Style, Women's Health, and newspapers across the country. Her designs have been worn by Robin Wright Penn, Joan Rivers, Mary Hart, and have appeared on Oprah, Entertainment Tonight, The 2004 Oscars, Talk Soap with Lisa Rinna and have sold at over 300 boutiques worldwide.


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